72andSunny: That how did we ever live without Google Nest feeling

Everyone wants life to be easier. 72andSunny has made sure that Google answers this want in its new campaign for Nest.

The campaign highlights examples of where Google’s home technology makes people’s life easier at home – when they’re cooking up a storm in the kitchen, listening to their favourite music, going away and need someone to keep home safe when and connecting with family and friends.

The campaign, which was produced by Rabbit, runs across TV, digital, cinema, OOH, print, social and radio for eight weeks, showing the everyday help, fun, and connection that Google Nest brings to Aussie homes. Amplifying the emotional appeal is the new feel good summer track, Better than Ever, by Flight Facilities, ft. Aloe Blacc.

Strategically, the campaign taps into YouTube’s highly targeted non-skippable ad formats, meaning that depending on what each person is are searching for, they will be served the most relevant and useful uses of the product for them. Those searching for online Spanish cooking tutorials will see how Google Nest can help you with step by step instructions making a paella. Searching for a favourite new pop music video will trigger the video of how Google Nest can deliver pop music seamlessly at home.

“We wanted to demonstrate how Google Nest products can be helpful and delightful to Aussies everyday; from helping with cooking to playing their favourite music, and controlling smart devices in the home. Importantly we also wanted to demonstrate technology as an enabler, rather than something that distracts from the moments and people that matter most,” stated Aisling Finch, Google Australia’s director of marketing.

72andSunny executive creative director, Johnny Tan, stated, “We are proud of how the Google, Rabbit and 72andSunny team did a great job of coming together to capture the spirit of Australian homes, and how Google can be helpful in our everyday lives.”