72andSunny is presenting its next New Narratives event, Mapping Modern Masculinity on Thursday March 18 1-2pm AEST via Zoom, so anyone in the world can join.
The event, co-hosted by CrowdDNA, explores changes in the way we express and represent masculinity as narratives of gender continue to evolve in pretty much all corners of the globe. A male misery epidemic, the exposure of toxic masculinity and a progressive Gen Z agenda are reframing what it means to be a man today. Because without intervention, brands that speak to men are at risk of falling behind.
The session will consider:
The cultural shifts impacting narratives of
masculinity and the new, emerging expression
How brands can harness these opportunities to
drive comms, product innovation and more
What we can learn from recent brand and cultural
examples in Australia and beyond
How to communicate authentically, while avoiding
the slippery slope of tokenism.
The session will conclude with a Q&A panel made up of modern male representatives, featuring: Jason Ball (start-up founder and mental health advocate), Kyle Hugall (head of creative strategy, Lion) and Jimmy Nice (musician and artist).
Mapping Modern Masculinity follows the inaugural event, Engaging With Modern Women, in 2019, which explored how women are portrayed in culture and how brands can engage with modern Australian women through gender literacy.