It has been quite a year for 72andSunny with wins, BIG W, AFL, tech unicorn Deputy, Cadillac and now Princess Cruises.

Princess Cruises has appointed 72andSunny to develop a local brand positioning and integrated advertising campaign. The global, premium cruise liner is looking to create growth in Australia. 72andSunny will develop aits local brand positioning and campaign that can drive brand familiarity, consideration and preference with a new generation of Australian consumers.

Nick Ferguson, senior director, sales & marketing – Asia Pacific, Princess Cruises, stated, “We appointed 72andSunny due to their belief in Optimism and their expertise working with modern global and Australian brands and their ability to connect these with modern Australian audiences.”

Ross Berthinussen, president ANZ, 72andSunny, added, “We’re delighted to be working with the Princess Cruises team to localise such an iconic global brand for Australian audiences. Cruising remains a much-loved experience for Australians, and we’re looking forward to further invigorating the brand.”