With the final entry deadline set for May 15, the Gerety Awards has announced a series of global initiatives designed to bring the industry closer to the work and conversations shaping the 2026 shortlist, at …
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Who's doing what in the world of commercial creativity.
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Ogilvy and IBM are about to end a 32-year relationship after the agency declined to participate in IBM’s upcoming creative agency review. The last campaign, Not Our AI Reality, developed by Ogilvy and the IBM …
TRA Favourite Ads study: “Not many ads like this” is the secret sauce advertising is looking for
April 20, 2026
The Research Agency's (TRA) latest Favourite Ads study has been released, showing that Australia's most loved ads share a common thread - none of them look, or feel, like anything else in their category. The representative …
Reality dating shows are thriving in Australia and Vaseline has used their power to launch its new Body Oil range. The series, The Afterglow, by Aussie indie, REBORN, is the latest example of Unilever’s shifting …
Algorithms don’t encourage difference. More and more, people are seeing a single “face of beauty” – the same features turning up again and again in social posts. The value of individuality, that Dove has been …
Mekanism: Boston Pizza invokes the Hockey Gods to save Canada from another crushing playoff fail
April 18, 2026
If there’s a restaurant-sports bar chain competition (of course there is), Boston Pizza has just won it in Canada. Mekanism has given Boston Pizza the love of Canada’s hockey fans with its rallying behind the …
GForce Grey & inlab interrupt inDrive school trip scrolling to help parents tackle bullying
April 18, 2026
Nearly one in five children in Kazakhstan is bullied at school. Many, many parents are unaware it is happening. But GForce Grey and content agency, inlab, had an idea to change that. Every morning, ride-hailing …
Africa Creative & UNAIDS Brazil reach Gen Z with HIV protection in Spotify’s funk proibidão
April 18, 2026
How do you make Gen Z pay attention to HIV protection? It's the first generation that hasn’t been frightened into caring. And it shows. Epidemiological data shows a significant concentration of new HIV cases within …
BBH: Monzo’s quirky unbanky humour arrives in Ireland
April 18, 2026
Monzo is a new way of banking and BBH has given it a new way of advertising. The digital bank has arrived in Ireland with a campaign made up of personality, simplicity and a bit …
Waking life can be a nightmare. From minor annoyances to genuinely uncomfortable moments with family, coworkers or strangers, being awake comes with countless jump scares. Sleep, by contrast, is nature’s great escape. A blissful, quiet …
BBH creates the brand that will make UK school meals healthy
April 18, 2026
BBH has joined with the coalition formed by Bite Back, Chefs in Schools, Jamie Oliver Group, School Food Matters, and The Food Foundation to improve the quality of school meals across the UK through The …
HERO executive creative director, Shane Geffen, has decided to depart the national independent at the end of April after five years in the role. Geffen joined the business in 2021 as ECD and was elevated to …