Who's doing what in the world of commercial creativity.
TONIC: “giving a feeling of vigour or well-being, invigorating.” “something that makes you feel stronger, more enthusiastic, or happier.” Studiotonic, or as it has already become known, Tonic, has launched to inject positivity into the creative industry’s future. It is an …
How powerful is that stick vacuum? That’s the question that clinches the purchase. Samsung Australia claims its Bespoke AI Jet Ultra Stick is the World’s Most Powerful Cordless Stick Vacuum. Great, but every other stick …
In France, being a pigeon means being tricked, ripped off, or who paying way too much for something they could have got cheaper. But that… was before Heetch, turned paying less turns into an existential …
M+C Saatchi Group ANZ has appointed Jeremy Hogg as National executive creative director. He joins from Howatson+Company, where he spent the past four years helping to build the highly-awarded independent agency. During his time there, …
Will AI replace humans? This has been the conversation all year. But software company, JetBrains, and Talent Creative Agency have noticed an irony everyone has overlooked. Human developers are replacing AI. Developers are spending so …
The ANDYS has chosen its 2026 PACIFIC Regional Jury, the creative leaders who will assess the boldest, brightest, and most original ideas from Australia, New Zealand, and the Pacific Islands. The ANDYs Regional Competitions, now in their fifth …
This year, the Dutch National Museum Pass is launching a new call to action, Go! But Go Together. The campaign encourages visitors to share the experience of a museum visit with someone else. But the …
Car recycling is still seen as complicated, inaccessible, and associated with the cold image of mechanical scrapyards. With more and more cars reaching their end of life, it has also become hugely important. Volkswagen Group …
Sports team produce victory jerseys well in advance of the finals. But only 50% of them are worn. The never-used jerseys are at best abandoned, and at worst, discarded and adding to fabric pollution. Either …
Two young Australian creatives, Rebecca Morriss, creative director at DDB Group Melbourne, and Phoebe Sloane, creative director at Bullfrog in Melbourne, are among the 36 winners from 17 countries in this year’s Next Creative Leaders, the free global competition …
Global meat snacks brand, Jack Link’s, has appointed Fearless Union to lead its social media and content strategy across Europe, following a competitive pitch. Fearless union will be responsible for supporting Jack Link’s ambition to become …
When it comes to striking metaphors, a wrecking ball crashing through a traditional financial institution is on the top tier. And then there were the steamroller flattening a payments screen and a wrench crushes a …