The Idea Shed has won Rekorderlig Cider following a competitive pitch. This latest win follows the announcement last week of four further wins for the agency – Westholme, Reckitt Benckiser, Real Pet Food, and WesTraclCAT (Caterpillar). Billings for the Rekorderlig Cider win are undisclosed.
The Swedish cider brand is a global leader. Its reach extends to the United Kingdom, Australia, New Zealand, South Africa, The USA, Hong Kong and Singapore.
Philippa Hearn, senior brand manager – cider & emerging at Coca-Cola Amatil, commented, “We are thrilled to be partnering with The Idea Shed and look forward to working closely together in the months ahead. 2019 is a really exciting year for Rekorderlig and we see the agency playing a key role in enabling it to be a highly successful one.”
Richie Strettell, managing partner at The Idea Shed, added, “Rekorderlig is an iconic brand within the cider category. With so much potential for growth we are looking forward to working with the team in helping shape its future in the Australian market.”
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