Ads based on highly evocative visual imagery have become KWP’s stock-in-trade. Photographer, Andreas Smetana, has done a stellar job of upholding KWP’s credentials.
The campaign for Yalumba leads with print. Each print ad is paired with an online video – each video being a longer form version of the same message as its print partner. Each message describes a characteristic about Yalumba.
Smetana is responsible for both the stills photography and the video direction.
The print campaign is running in consumer and trade press.
Creative credits:
Director/Photography/DOP: Andreas Smetana
Agency: KWP
Creative director: James Rickard
Creative team: Michael Gagliardi and Corey Swaffer
Agency producer: Micky Grant
Production producer: Natalie Loveridge
Post production: Cutting Edge Sydney
Music: Ken Francis & Fresh Music
Print retouching: Andreas Smetana
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