A betting PSA unlike any other. It doesn’t preach. Instead, the 60-second spot is a story about rain. About rain’s indifference to any sporting event. The campaign, Don’t Just Bet. Choose Wisely, by Above+Beyond for Irish betting platform, BoyleSports, points to the complex and unpredictable nature of sport and the elements. Rain doesn’t care about sporting events, the film notes. It can be a nightmare to some athletes, and a positive to others. Betters need to care. There are many variables involved in every sporting outcome and betters need to consider every element and make informed choices.
The riveting film was directed by Above+Beyond CCO, Dom Goldman, crafted from a combination of existing sports footage, new shots, and artificial intelligence, to show the impact of rain in sport.
The full campaign covers TV, on-demand video, print, audio, digital and OOH.
Credits:
Client: Boylesports
Director of Marketing: Aimee Prendergast
Director of Brand & Advertising: Gill Blake Swift
Head of Brand: Patrick Caffrey
Agency: Above+Beyond
Chief Creative Officer: Dom Goldman
Senior Creatives: Artem Bjork & James Halladay
Chief Production Officer: Laura Graham
Senior Producer: Hanna Davis
Managing Director: Jonny Ray
Business Director: Jean-Luc Gentilli
Director: Dom Goldman
Production Company: Collective Studios
Chief Production Officer: Laura Graham
Producers: Hanna Davis, Lucy Chambers & Greg Mills
Dop: Deana Thrussel
Ai Specialist: Darion Leigh
Post-Production: No8
Sound Engineers: Sam Robson & George Castle
Colourist: Tim Smith
Post Producer: Glen Percival
Editors: Dan Sherwen & Matt Gabzdyl
VFX: Hussein Hassani
Researchers: Hazel May @ Stalkr
Marketing Communications Agency: Wake The Bear
