Fabio Buresti has joined Accenture Song to lead the company across its product, service, experience, and growth design offering. In his new role, Buresti will ensure that purpose is the driving force across all aspects of design. 

He comes to Accenture Song with more than decade of experience helping clients tackle complex challenges from his time spent as managing director of Accenture Interactive (now Song), and as chief strategy officer and partner of The Monkeys. During this time, he helped The Monkeys secure multiple awards in strategy and effectiveness and helped the agency to win The Effie’s Effective Agency of the Year for a record three consecutive years.

Buresti commented, “I have spent my career working on the purpose side of strategy, but the holy grail was taking that high level strategic thinking and hard wiring it into an organisation and the experience it delivers to its staff and customers. So, getting to do that with ANZ’s most formidable design business is the final piece of the puzzle and a new and exciting chapter for me.

“A lot of change is happening in the world of technology and design, including things such as generative AI, so it’s going to be interesting to see what impact these things will have on design and how they can help us bridge the gap between purpose and experience.

“I’m also humbled to be joining such a talented group of people and excited to personally stretch and grow in this new role, doing my best to put Accenture Song Design where it belongs — on the bleeding edge of design.”

Accenture Song ANZ president, Mark Green, stated, “With his deep understanding of the role purpose plays in the life of brands and impressive record of connecting brands to consumers in meaningful ways, Fabio will make a formidable leader of the Accenture ANZ Design team. It’s one of the largest growing sectors of Song and I’m confident it’s in some very capable hands. This move is as much about bringing brand and experience closer together within the Song business but also at our clients.”