NRMA Insurance continues to underline its positioning as A Help Company, with agency, Accenture Song, and a new metaphor – a lighthouse keeper watching over Australia. The new brand film, The Lighthouse, marks the company’s 100-year history of helping Australians and its ambition to continue to help protect and prepare them for the next 100.
The Lighthouse, directed by Gary Freedman and produced by Good Oil, features a fresh treatment of The Beatles’ classic, Help! – a track that has been consistently used to support the A Help Company platform since its introduction last year when Accenture Song came on board.
NRMA Insurance executive manager marketing, brand and communications, Sally Kiernan, stated, “NRMA Insurance has a proud 100-year history of helping Australians protect what matters. Entering our next century as A Help Company, we have a firm focus on how we will continue to help protect and prepare customers and communities today and into the future. We look forward to introducing new initiatives in our centenary year to support that ambition.
“The Lighthouse celebrates our heritage of help while making a bold statement about our future. It is a metaphor for how even small acts of help can scale into something powerful and far-reaching.”
Accenture Song ANZ marketing practice lead and CEO of Droga5 ANZ, Matt Michael, added, “Our partnership with NRMA Insurance is built on a shared belief that brands have a responsibility to act, not just speak. A Help Company is more than a campaign – it’s a platform that represents NRMA Insurance’s commitment to helping Australians through its core products and services as well as its education, community impact and advocacy initiatives. We’re proud to help bring this next chapter to life, starting with The Lighthouse.”
The film will be supported across outdoor, digital and print in partnership with Initiative Media.
Credits
Client: NRMA Insurance
Chief Customer & Marketing Officer: Michelle Klein
Executive Manager, Marketing, Brand & Communications: Sally Kiernan
Executive Manager, Marketing Strategy: George Exikanas
Executive Manager, CXM Partnerships & Business Excellence: Luke Farrell
Executive Manager, Media, Channels, Performance & Personalisation: Mark Echo
Manager, Channel Marketing: Bec Alexander
Principal, Brand Communications: Mahsa Merat
Creative Agency: Accenture Song
Global CEO, Droga5: Mark Green
Global CCO, Neil Heymann
Creative Chair: Nick Law
ANZ Marketing Practice Lead, CEO of Droga5 ANZ: Matt Michael
Chief Creative Officer: Barbara Humphries
Creative Directors: Christie Cooper, James Connor
Creative Team: Ewan Harvey & Aïcha Wijland
Principal Director: Kezia Quinn
Business Management: Patrick Lynch, Emma Brown, Indivar Kumar
Strategy Director: Tim Wilson-Brown
Head of Production: Penny Brown
Senior Producers: Simone O’Connor & Elliot Liebermann
Production Company: Good Oil
Director: Gary Freedman
Executive Producer: Sam Long
Producer: Andrew McLean
DOP: Germain McMicking
Production Design: Steven Jones-Evans
Casting Agent: Peta Einberg Casting
Post-production: The Editors
Producer: Daniel Bradford-Fry
Editor: Pete Sciberras
VFX: FIN
Colourist: Trish Cahill
VFX Supervisor: Mikey Brown
Executive Producer: Billy Becket
Sound: Massive Music
Experiential Sound Director: Simone Kane
Executive Producer: Katrina Aquilia
Music Re-record: Beatworms
Composer: Cam Ballantyne
Music Supervision (The Beatles): Level 2
Media: Initiative
