Is Melbourne regaining its position is adland Australia’s hub? Three Melbourne agencies, Leo Burnett, Ogilvy and Clemenger BBDO, have been ranked in Cannes Lions Global Creative Rankings’ Top 15 this year.

And Melbourne agencies have dominated ADMA’s Australian Creativity & Effectiveness (AC&E) Awards.

Clemenger BBDO Melbourne won the most awards overall. 10 of them plus three Pinnnacles – The Data-Driven Award for Snickers Hungerithm, The Courageous Client Award for TAC Victoria for Meet Graham, and the Grand Prix for Meet Graham.

Clemenger’s Meet Graham was the most awarded campaign. Clemenger’s Hungerithm for Snickers won four awards as well as its Pinnacle Award.

Clemenger BBDO creative chairman, James McGrath, won ADMA Creative of the Year.

42 winning trophies and 39 highly commended trophies were awarded:

• • Ambient/Experiential
    Clemenger BBDO Melbourne for TAC Victoria’s Meet Graham
  • Apps
    Adrenalin for Supercars for Supercars Official App
  • Art Direction
    BMF for ALDI Australia’s Meet the Tinkletons
  • Best Use of Search
    Online Circle Digital for Mercedes-Benz’s Grow up
  • Branded Content
    Clemenger BBDO Melbourne for TAC Victoria’s Meet Graham
  • Broadcast: TV, Cinema, Radio
    CHE Proximity for Cochlear’s The Hearing Test in Disguise
  • Copywriting
    BMF for ALDI Australia’s Meet the Tinkletons

• • Customer Acquisition Campaign
    CHE Proximity for Cochlear’s The Hearing Test in Disguise
  • Customer Retention Campaign
    Lifelounge for Guild Insurance’s Rewarding Choice
  • Data Analytics and Planning
    Woolworths Rewards for Stealing Santa to Create an Email Personalisation Revolution
  • Data Strategy
    Ogilvy Australia for Suncorp/AAMI’s AAMI SmartPlates’
  • Data Visualisation
    Clemenger BBDO Melbourne for TAC Victoria’s Meet Graham
  • Data-Driven Mail
    LIDA Australia for Lexus Australia’s Finding the 100
  • Digital & Social Advertising
    Clemenger BBDO Melbourne for Mars Chocolate Australia’s Snickers Hungerithm
  • E-commerce Website & Marketing
    Clemenger BBDO Melbourne for Myer’s Six Second Sale

• • Email Marketing
    Cummins & Partners Sydney for Go Gentle Australia’s Be the Bill
  • Integrated Campaign
    Clemenger BBDO Melbourne for Mars Chocolate Australia’s Snickers Hungerithm
  • Integrated Campaign – small budget
    Cummins & Partners Sydney for Go Gentle Australia’s Be the Bill
  • Long Term Loyalty Program
    CHE Proximity for AIA Insurance Australia’s AIA Vitality: Rewarding Healthier Habits
  • Media Campaign
    McCann Melbourne for University of Melbourne’s Made Possible by Melbourne
  • Mobile Marketing
    Ogilvy Australia for Suncorp/AAMI’s AAMI SmartPlates
  • Most Effective Use of Content
    BMF for Football Federation Australia’s You’ve Gotta Have a Team
  • Not-For-Profit Campaign
    Cummins & Partners Melbourne for Movember Foundation’s Suicide Notes Talk Too Late

• Out-Of-Home
  McCann Melbourne for University of Melbourne’s Made Possible by Melbourne
• PR Campaign
  Clemenger BBDO Melbourne for TAC Victoria’s Meet Graham
• Social Commerce
  Ogilvy Australia for IBM’s Cognitive Collection
• Social Media Campaign
  Clemenger BBDO Melbourne for Mars Chocolate Australia’s Snickers Hungerithm
• UX
  Adrenalin for UNSW International’s UNSW International Website
• Use of New Technologies
  Clemenger BBDO Melbourne for TAC Victoria’s Meet Graham
• Websites & Microsites
  Clemenger BBDO Melbourne for Mars Chocolate Australia’s Snickers Hungerithm 

Pinnacle Awards

• • Data-Driven Award
    Clemenger BBDO Melbourne for Mars Chocolate Australia’s Snickers Hungerithm
  • Social Impact Award
    Cummins & Partners Sydney for Go Gentle Australia’s Be the Bill

• Innovation Award
  Ogilvy Australia for Suncorp/AAMI’s AAMI SmartPlates
• Grand Prix Award
  Clemenger BBDO Melbourne for TAC Victoria’s Meet Graham
• Overall Customer Experience Award
  CHE Proximity for Cochlear’s The Hearing Test in Disguise
• Courageous Client Award
  Clemenger BBDO Melbourne for TAC Victoria’s Meet Graham

Excellence Awards

• ADMA Marketer of the Year
  Stephanie Tully, Qantas
• ADMA Creative of the Year
  James McGrath, Clemenger BBDO Melbourne
• The Jon Clark Award for Outstanding Contribution
  Jo Whyte, City of Melbourne
• ADMA Young Marketer of the Year
  Shannon Clarke, iSelect
• ADMA Young Creative of the Year
  Marina Vasilieva, McCann
• ADMA Hall of Fame
  Nick Mercer, MercerBell

Explore all the case studies here.