“Get drunk” is an unexpected directive in an ad. Well done Ace of Hearts for finding an attention magnet for the ad-averse. The campaign for non-alcoholic ready-to-drink brand, Free AF Drinks, plays with the phrase to highlight the high of enjoying life without alcohol.

Its series of guerilla fly posters and stickers makes get drunk on life suggestions, including youth pleasers such as “Get drunk on sunrise” and “Get drunk on reckless ideas”. The work is being spread across London.

Credits
Creative: Ace Of Hearts London
Founder & Chief Creative Officer: Richard Brim
Founder & Chief Executive: Polly Mcmorrow
Founder & Chief Strategy Officer: Martin Beverley
Executive Creative Director: Rasmus Smith Bech
Creative Director: Charlotte Faurisson
Partner, Strategy Director: Sian Iles
Account Management: Lewis Chan & Rico Oyejobi
Producer: Sabrina May
Partner, Operations Director: Sam McGeorge

Client: AF Drinks
Founder: Lucy King
Marketing Manager: Lucy Sorensen
Design Studio: King Henry
Founders: Carolyn Henry & Ian King
Producer: Cassia Henry
Design Director: Alex Fairman
Designer: Dan Forde
Artworker: Sam Stabler
Motion Designer: Ed Christie & Darcy Lowe