The Care Awards, which recognise excellence in promoting care for people and the environment, has completed its first round of judging. 27 creative professionals from 17 countries selected the shortlist.
They are:
- Dante Abelarde, MRM Singapore
- Eduardo Basque, McCann Health Sao Paulo (Brasil)
- Henrique Carvalho, 3A Brasil
- Denise Cusack, Herbalists Without Borders (US)
- Olivier Dermaux, Marcel (France)
- Max Guena, All Good Collective (Australia)
- Eric Hollander, AIR Brussels (Belgium)
- Jonathan Lasso, Independiente Panama
- Helinä Leppänen, Hasan & Partners (Finland)
- Luca Lorenzini, SMALL (US)
- Marcelo Lourenço, Coming Soon (Portugal)
- Marco Martins, TBWA\Chiat\Day (US)
- Daniel Naborowski, TOFU Studio (Poland)
- Bayo Ojo, WhirlSpot Media (Nigeria)
- Yana Okoliyska, SQUARED (Bulgaria)
- Mat Owen, Serviceplan (Germany)
- Marie Pottiez, Agence MIEUX (France)
- Lawrence Quartey-Owoo, MullenLowe Accra (Ghana)
- Diane Schulz, Serviceplan Hamburg (Germany)
- Daniel Sierra, Carvajal REDO visual Colombia
- Pat Sloan, Sloan Hunt Communications.com (US)
- Anna Stilianaki, Out to Lunch (Greece)
- Shefali Takalkar, MagicCircle Communications (India)
- Kay-Owe Tiedemann, Serviceplan Hamburg (Germany)
- Vladi Vascalup, Serviceplan Hamburg
- Rob Young (Germany) RSY Partners (US)
- John Zegowitz, Schiefer Chopshop (US).
The finalist are:
- NGOs & Foundations:
- I don´t remember, HOY Havas Buenos Aires, A.L.M.A. Alzheimer’s Disease Association, Argentina
- SweetBlock, FCB Brasil & FCB/SIX, Brazilian Association of Investigative Journalism, Brasil
- Signal For Help, Juniper Park\TBWA, Canadian Women’s Foundation / Women’s Funding Network, Canada
- Hide-and-seek, Hjaltelin, Stahl & Co., Save The Children Norway, Denmark
- The Unreadables, TBWA\Helsinki, World Vision Finland, Finland
- Our future is here, Josiane, INRAE (Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement), France
- Sick World, Marcel, Médecins du Monde, France
- Staybl, Havas New York and Havas Germany, German Parkinson’s foundation, Germany
- Crazy Love Chatline, Pipar\TBWA, Stígamót, Iceland
- Unbox Me, FCB India + FCB Chicago, UNAIDS, India
- Money Makes Money, Dude, Communities For Development, Italy
- Catch of the Day 2050, Ogilvy Social.Lab Amsterdam, Sea Shepherd Conservation Society, Netherlands
- Don’t Choose Extinction, Activista Los Angeles, UNEP (United Nations Development Programme), USA
- The Dumb Law Paradox, FCB Health New York, Gay Men’s Health Crisis (GMHC), USA
- Just The Two of Us, SMALL, CoorDown, USA
- Parkinson´s Scale Films, Wings The Agency, Fundaparkca, Venezuela
Companies & Businesses:
- ReStory, Happiness / An FCB alliance, Canon, Belgium
- Nutrizonal Mission, McCann Colombia, Jeronimo Martins/Ara Supermarket, Colombia
- High tech – Low impact, Marcel, BackMarket, France

- Use it wisely, Publicis Conseil, Renault Captur E-tech, France
- Clear the Rights, Clear the Ocean., Jung von Matt / Neckar, Mauritius Images, Germany
- Minute 8, Havas Worldwide Peru, Movistar, Peru
- Dyslexic Thinking, FCB Inferno, Virgin with Made by Dyslexia /LinkedIn/Dictionary.com, UK
- What a Wonderful Waste, Hell Yeah!, Olio (free app tackling waste), UK
- Anthem For All, McCann London, Microsoft / the Invictus Games Foundation, UK
- Reverse Selfie, Ogilvy London, Unilever, UK
- Bedtime Stories, FCB Chicago, Walmart in partnership with Contexto, USA
- The World’s Strongest Women, In the Company of Huskies, Allianz Ireland in partnership with Women’s Aid, Ireland
Governments & Institutions:
- The Last 10 Meters, Air, Partner of McCann, Agence wallonne pour la Sécurité routière, Belgium
- A Year of Green Innovation, TBWA\Helsinki, City of Lahti, Finland
- Inheritance Pass, Havas Chicago, Yellowstone National Park, USA






