ACT Responsible and Cannes Lions are uniting for the 21st edition in the ACT Responsible Hall at the festival, where they will present industry responsibility and sustainable programs.
They will also present the premiere of Great Ads for Good, 113 global campaigns from 86 agencies, representing 107 advertisers across 29 countries. New for this year, the ACT Responsible Hall will also serve as a platform to bring together initiatives and programs developed by key players in the industry. This initiative aims to stimulate conversations about sustainability in marketing communications promoting the sharing of good practices and inspiring action among industry professionals.
«We are thrilled to welcome inspiring initiatives from around the world. Over the past few years, significant progress has been made, and as ACT serves as the meeting point for a responsible industry, we believe it is time to connect the dots and propel the industry towards greater sustainability,” stated Isa Kurata co-founder responsible for development, ACT Responsible.
Find more information about Great Ads for Good here.
Here are 2 must visit events:
Wednesday June 21 – OPEN HOUSE FOR GOOD
Cannes Lions Festival opens the doors of the ACT Responsible Hall on June 21, 2-4pm, creating the first-ever truly inclusive trade show moment. OHFG! is an exceptional opportunity to explore, vote on, and engage with impactful campaigns and initiatives that contribute to the industry’s sustainable journey.
Where: ACT Responsible Hall Debussy, Palais des Festivals.
Then OHFG! continues at Microsoft Beach at 4:15pm with a panel discussion on the Power of Creativity Opportunities for Brands to Make a Difference on Urgent Global Issues.
Find out more and register
Thursday June 22 @5pm – ACT Tributes Celebration of Champions of Good and Creativity for Good
Visitors are invited to vote for their favourite campaigns in the exhibition, either online at greatadsforgood.org from June 14 to 21, or on-site from June 19 to 21.
The results will be announced during the ACT Tributes Celebration, on June 22 at 5pm along with this year’s Champions of Good, paying tribute to individuals that have played key leading roles in advancing social and environmental causes through personal contributions.
Where: RTL Beach, 45 Bd de la Croisette. Simply register by clicking on this link to make sure you are on the list.
Find the Annual Exhibition Catalogue here.
