ACT responsible announced its winners at Cannes Lions on June 22.
Creativity for Good Tributes were awarded to:

• Ogilvy Paris
• TWBA Perú
• X3M Ideas
• STEVE 

Champions of Good are:

• Movement Leader: Marjane Satrapi, French-Iranian graphic novelist, cartoonist, illustrator & film directorNon-profit Leader: Martina Fuga, vice-president communications at Coordown
• Advertiser Leader: Fabrice Beaulieu, chief marketing, sustainability & corporate affairs officer at Reckitt
• Ad Industry Leader: Arthur Sadoun, chairman & chief executive officer of Publicis Groupe 

ACT Champions of Good were launch in 2018 — an annual celebration of four people (movement maker, advertiser, non-profit, ad industry) who have played leading roles in advancing social and environmental causes through personal contributions or creative campaigns.

The ACT Tributes, launched on 2006, highlight agencies’ outstanding creations through public voting in the Great ads for Good exhibition in Cannes. This year, visitors voted either online or in Cannes, allowing everyone to get inspired and engaged with cause-related campaigns. The Great ads for Good exhibition presented 113 campaigns from all around the world through 4 major themes: human rights, solidarity, environment and education. Voting was open from June 19 to June 21, and over 16,000 votes were collected.