ACT Responsible celebrated its annual ACT Tributes to Creativity & Champions of Good duting Cannes Lions, to honour both inspiring individuals and inspiring campaigns that demonstrate the power of creativity to drive positive change.
Six exceptional individuals received ACT Tributes for their leadership, influence and commitment helping create a more inclusive, sustainable and equitable world.
Brand: Ulrike Decoene, group chief communications, brand & sustainability officer, AXA, for demonstrating how business leadership, sustainability and brand purpose can work together to drive positive social and environmental change at a global scale.
Ad Industry: Melanie Tobal, founder & president of Publicitarias, for advancing gender equality across the advertising industry and building a movement that empowers, connects and elevates women throughout Latin America and beyond.
Movement: Mirella von Lindenfels, director at Communications Inc Limited & International Programme on the State of the Ocean, for championing ocean conservation through advocacy, education and coalition-building, helping keep marine protection on the global agenda.
NGO/Institution: Sherri Aldis, director, UN Regional Information Centre for Western Europe, for strengthening public engagement with the values of the United Nations and promoting international cooperation, dialogue and collective action on global challenges.
Rising Star: Sheeraz Gulsher, co-founder, People Like us, for creating pathways for underrepresented talent and helping build a more inclusive, representative and equitable future for the creative industries.
Impact on a Region: Kātene Durie-Doherty, head of Māori culture, Motion Sickness & president, for championing indigenous leadership, cultural representation and the integration of Māori perspectives within New Zealand’s creative industry and beyond.
ACT Responsible also awarded twelve campaigns, selected by public vote during the exhibition. The Tributes to Creativity for Good celebrate campaigns that combine strong creative execution with meaningful purpose.
The favourite campaigns are
In EDUCATION
#1 – The Whole Picture for The Guardian, by Lucky Generals NY, United States
#2 – The Philipstown WireCar Grand Prix for The Philipstown WireCar Foundation by Accenture Song, South
Africa
#3 – Trash Vegetables for Wikifarmer by McCann Worldgroup Athens, Greece
In ENVIRONMENT
#1 – No Blue, No Green for SOS Oceano by Droga5/WALK, Brazil
#2 – Bottle it Back for Planet Water Foundation by TBWA\SMP, Philippines
#3 – Firecatchters for Fédération Nationale des Sapeurs-Pompiers de France by Havas Play, France
In HUMAN RIGHTS
#1- La Fiesta for Save the Children by FCB Newlink, Mexico
#2 – Let Her Finish for International Women’s Day by JT Agency, Nigeria
#3 – Wars for Amnesty International by WILD FI, Chile
In SOLIDARITY
#1 – 30 Under 30 Special Edition Magazine for Change the Ref by Founders Agency, United States
#2 – Unseen Acts for United Way by BBDO Puerto Rico
#3 – No One is Disposable for CASA Centro de Apoio ao Sem Abrigo by Studio Nuts, Portugal
“Twenty-five years ago, ACT Responsible was founded on a simple belief – creativity can do more than sell products. It can change perceptions, inspire action and help build a better world. Today, that belief is more relevant than ever,” stated Sophie Guérinet, co-founder and executive director of ACT Responsible.
