Ad Stars: BBDO’s Clemenger Melbourne and Colenso win US$10k each
The Ad Stars’ Grand Prix of the Year prize includes US$10,000. This year, two Grands Prix of the Year were won – by Clemenger BBBO Melbourne in PSA for Meet Graham for Transport Accident Commission and Colenso BBDO Auckland for the Child Replacement Programme for Mars’ Pedigree.
Each has won US$10,000
Judges’ comments include:
Clemenger’s Meet Graham:
“These campaigns stood out for all the right reasons – idea, execution, wit, craft, approach, relevance, and scale.” Kiran Koshy, creative director, Innocean Worldwide USA.
“In the end, the decision to award these two pieces of work the highest accolade was unanimous. Whilst they are different as night and day, what stood out was the brevity of thought, the audacity to think big, and a true desire to make a positive change.” James Keng Lim, creative director at Hakuhodo Singapore.
“Meet Graham pushes creativity to another level. The big idea is very stunning and powerful – it’s a familiar message presented in a new and integrated way. To win Grand Prix of the Year, the standard has to be very, very outstanding. It not only takes the brand to another level but also takes our ad industry to new heights.” Suthisak Sucharittanonta, Chairman & Chief Creative Officer at BBDO Bangkok
Colenso’s Child Replacement Programme:
“The Pedigree Child Replacement Challenge is a fantastic integrated campaign. Often when you see integrated campaigns, some of the individual pieces are stronger than the others. In this case, all of the pieces we saw were individually strong, delightfully crafted with great insight and humour. The campaign’s results and level of engagement also contributed to its selection. It was such an interesting, humorous new way to approach an age-old dilemma of increasing animal adoption rates.” Helen Pak, President and chief creative officer of Grey Group Canada, says:
“I’ve been an empty nester for the last four or five years and I replaced my kids with two beagles. I love that this campaign is driven by a human truth. I think you can never go wrong when your campaign is driven by real human insights.” Wain Choi, senior vice president and chief creative officer at Cheil Worldwide.
“It’s incredibly funny. Parents are so emotional about their kids moving out. This turns things around in an irreverent way, and it’s beautifully integrated and executed.” Raj Nair, chief executive officer and chief creative officer at Madison BMB in India. “
