Ad Stars’ speaker sessions for its festival, August 22- 24 in Busan, South Korea, continue to grow. Newly added are:

PANEL TALK: INSIGHTS FROM THE JURY ROOM

Day Two: August 23 

Five leading creatives will explain what they look for in award-winning work in a session moderated by Sangsoo Chong, Professor at Cheongju University.

BBDO Atlanta CCO, Robin Fitzgerald, provides a peek inside the Film and Video Stars jury room, where she is Executive Judge.

GREYnJ UNITED CCO Jureeporn Thaidumrong will reveal what impressed the judges in the Diverse Insights, Outdoor, PSA, Place Brand, Radio & Audio categories, where she was executive judge. She was recently named 2018 Southeast Asia Creative Person of the Year by Campaign Asia and ranked #1 in Campaign Brief’s Asia Creative Director of the Year 2018 poll.

FCB Brasil CCO, Joanna Monteiro, will discuss judging in the Interactive, Integrated, Innovation, Mobile, Data Insights, Social & Influencer categories as executive judge. She was named one of the world’s Most Creative Women in Advertising by Business Insider in 2014 – the only Brazilian to make the list and ranked in the Big Won Report’s ranking of Award-Winning Creative Directors and in AdAge’s Creativity 50 list.

BBH Shanghai ECD, Kelly Pon, will explore judging decisions in this year’s Design and Print entries. She was one of the five founding members of BBH’s first office in China, and has contributed to the agency’s growth from a boutique outfit to becoming one of the most recognised agencies in China.

Bo Hellberg, European Creative Director at Dyson, will shed light on this year’s Direct, Media, Promotion and PR categories. Before moving client-side, he worked as a copywriter, CD, ECD and CCO at Lowe in Sweden, Clemenger/BBDO in Australia, DDB in France and Ogilvy in the UK. 

PANEL TALK: PRODUCING UNDER PRESSURE 

Day Three: August 24 

Little Black Book editor-in-chief and MD, Laura Swinton, is bringing together four of the region’s top executive producers to share their secrets to solving problems under pressure. Explaining how they bring wild creative ideas to life while dealing with tight deadlines, shrinking budgets, and difficult clients are Daiji Yoshida, executive officer and producer at Tohokushinsha Film Corporation in Tokyo; Laura Geagea, managing director, China / Asia / MENA at Sweetshop; Takeshi Takada, founder & executive producer at Alt.vfx; and Maurice Noone, co-founder / film director at Directors Think Tank.

PANEL TALK: THE RISE AND INFLUENCE OF PURPOSE-DRIVEN BRANDS

Day Three: August 24 

Angel Guerrero, Founder, president & editor-in-chief at adobo magazine, returns to Ad Stars this year to host a fascinating debate on the rise of purpose-driven brands.

He will be joined by Ali Rez, regional executive creative director at Impact BBDO Middle East / Pakistan; GREYnJ UNITED chief creative officer Jureeporn Thaidumrong; Josie Burns, creative director at Host/Havas, Australia; and Kumuda Rao, group executive creative director at Leo Burnett India.

KEYNOTE SPEAKER: SHINICHIRO MUROYAMA, EXECUTIVE OFFICER, LINE CORPORATION, JAPAN

Day One: August 22 

LINE Corporation is dedicated to the mission of Closing the Distance, bringing together information, services and people. The LINE messaging app launched in June 2011 and since then has grown into a diverse, global ecosystem that includes AI technology, fintech and more. It aims to unite the digital and real worlds to make the lives of its users even more convenient and comfortable. Muroyama’s session will focus on how LINE has continued to offer valuable and informative touch points for both businesses and users, while exploring diverse opportunities to make the best use of its communication infrastructure. This session is called, How to succeed in advertising — Messenger platform’s future Session’

KEYNOTE SPEAKER: STEVEN ZHANG, HEAD OF BRAND PARTNERSHIP, KOREA, RUSSIA & MIDDLE EAST, AT TIKTOK ADS

Day Two: August 23

If you’re fascinated by the success of TikTok, Steven Zhang’s session on how TikTok is igniting and supporting a community of inspired individuals will be a must see. Creators all over world are sharing creative, fun, positive and inspirational short-form videos on TikTok everyday. At the same time, new unconventional approaches to marketing are being explored to shape digital culture. At Zhang’s session, called TikTok’s Formula for Global Success – Unlocking Your Brand Influence with Real. Short. Videos.’you’ll meet a new generation of creators and be the first to see how TikTok is creating new opportunities for brands.  

KEYNOTE SPEAKER: MICHAEL EBBESEN, GENERAL MANAGER, LEGO KOREA 

Day Three: August 24

Since its birth in 1958, the LEGO brick has become the most beloved and influential toy globally. The founder of LEGO’s motto was Only the best is good enough, and it remains as the LEGO Group’s core value. Of course, in an era of digital natives, consumers are now focusing more on mobile devices and video games than the actual physical play. LEGO is implementing new initiatives and approaches to challenge and encourage digital natives to expand their limitless creativity. Ebbesen has been part of LEGO Group for 15 years, working everywhere from Zurich to Prague, Singapore and now Korea. His session is called, The Power of Influence in Play.