From 21, 530 entries from 51 countries, the Ad Stars judges have chosen 2 Grands Prix of the Year, 15 Grands Prix and 51 Gold winners.
Clemenger BBDO Melbourne has won the Grand Prix (PSA) for Meet Graham for Transport Accident Commission.
UPDATE: Clemenger BBDO Melbourne’s Graham becomes world famous
Clemenger’s Meet Graham also won two Grands Prix (PR ands Direct) and two Gold trophies (Integrated and Interactive)
Colenso BBDO has won the Grand Prix of the Year for Child Replacement Programme for Mars Pedigree.
Colenso’s Child Replacement Programme also won the Grand Prix in Print.
Other major Australian winners:
McCann Melbourne won the Grand Prix in Media for Made possible by Melbourne for University of Melbourne. It also won two Gold trophies for Outdoor and Promotion.
McCann: Melbourne CBD becomes an exhibition of tomorrow’s wonders by University of Melbourne
Y&R Melbourne won Gold in Mobile for You’re Accepted, for Minus 18.
Other major winners:
BBH Asia Pacific Singapore won three Grand Prix awards in the Design, Interactive and Promotion categories for Unlimited Stadium – a campaign for Nike. The campaign also won five Golds.
Serviceplan Korea won the Grand Prix in Innovation for Dot: the first Braille smartwatch for Dot Corporation. This campaign also won 3 Gold trophies for Design, Interactive and PR.
Grands Prix were also won by:
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- Dentsu Taiwan, for Single Belief for Pernod Ricard in Branded Entertainment Videos
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- TBWA Santiago Mabgada Puno Manila, for Correcting History for The Campaign Against the Return of the Marcoses to Malacanang or CARMMA, in Diverse Insights
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- Tohokushinsha Film Corporation Japan, Gravity Cat for Sony Interactive Entertainment Inc in Film
- Cheil China, for Operation Smile’s Girl in the Mask, in Film Craft
- Dentsu Japan, Glicode for Ezaki Glico Company in Mobile
- CJ Worx Thailand for The Unusual Football Field Project for AP Thailand in Outdoor
- McCann Colombia for the Bullet Pen for the Colombian Ministry of Education in PSA
McCann Worldgroup helps to rewrite Colombia’s future with bullet pens
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- BBH Asia Pacific for Nike’s Unlimited Stadium in Design
