Ad Stars has become one of the world’s leading creative festivals since it began in 2008. Entry submissions have grown more than six times the initial intake. Its unique assets are that it is free to enter most categories and offers two cash prizes of US$10,000 each.
Ad Stars 2022 is open for entries until May 15 (KST).
There are 24 categories. Only the integrated and innovation categories have an entry fee. This makes Ad Stars one of the most inclusive creative festivals.
The full list of Ad Star categories is:
Ad Stars: Film, Print, Outdoor, Radio & Audio, Design, Interactive, Mobile, Data Insights, Social & Influencer, PR, Brand Experience & Activation, Direct, Media, Integrated, Innovation, Diverse Insights, Place Brand, Creative eCommerce
Video Stars: Branded Information Video, Branded Entertainment Videos, Branded Viral Videos, Non Branded Videos
Special: Special Category (PIVOT), World Expo 2030.
Among the most noticeable changes adopted by the Ad Stars organising committee this year is one to improve the quality of the entries. The maximum number of parent category submission will be limited to six entries per campaign. Additionally, Ad Stars has created a special category (for non-professionals only) to show campaigns relating to Busan’s bid to host the World Expo in 2030.
This year, the Ad Stars festival will be a hybrid event, with many activities set to take place in Korea’s second-largest city, Busan. Jurors will be reviewing campaigns both online and in person.
KEY DATES:
- Entry Deadline: May 15 2022
- Preliminary Judging: June 27 to July 6 2022 (online)
- First round Judging: online July 18 to 27
- Second Round Judging: Juries will meet for online discussions between August 4 and 12
- Final Round Judging: The Executive Jury will select a maximum of two Grand Prix of the Year winners August 24
- Ad Stars 2022 will be held in Busan and online between August 25 to 27
