Ad Stars has revealed its 619 winners, chosen from 1,726 finalists from 54 countries.
Eight Grand Prix trophies were awarded to six creative companies:
- Saatchi & Saatchi Australia: ‘Donation Dollar’ for Royal Australian Mint (Brand Experience & Activation Grand Prix, Design Grand Prix and Direct Grand Prix)
- Dentsu Inc. Japan: ‘The Toxic Dictionary’ for Nikkei Inc. (Print Grand Prix)
- Happiness Saigon, Vietnam: ‘Lays Crispy Subtitles’ for Le Thi Yen (Radio & Audio Grand Prix)
- VMLY&R Singapore: ‘Pride Pass’ for Manpower Group Workforce Solutions (Public Service Advertising Grand Prix)
- Cheil Hong Kong: ‘The Cost of Bullying’ for Samsung (Public Service Advertising Grand Prix)
- TBWA Hakuhodo Japan: ‘The First Take’ for The First Take (Video Stars Grand Prix).
There were 7 Gold trophies awarded in Film:
- Wunderman Thompson Thailand: ‘This creative is thanking a client for cancelling its work in the pandemic’ for TCP Group
- Taproot Dentsu India: ‘Pooja Didi’ for Facebook
- POL Oslo, Norway: ‘Don’t hate.Imitate – The Super Bowl Clapback’ for Audi Norway
- Ogilvy Group Thailand: ‘Library’ for Monde Nissin Co. Ltd.
- Amber Communication Shanghai, China: ‘Safely feel the real world’ for Durex
- dentsu mcgarrybowen, Taiwan: ‘In Love We Trust’ for Sinyi Realty
- BBH Singapore: ‘It’s in Our Spirit’ for The Absolut Company.
There are 3 Gold winners in Video Stars
- GIGIL, Philippines: Netflix ‘Cupid’ for Netflix
- Ogilvy Group Thailand: ‘Library’ for Monde Nissin Co., Ltd.
- Wunderman Thompson Thailand: ‘This creative is thanking a client for cancelling its work in the pandemic’ for TCP Group.
- There are 2 Gold trophies in Design:
- AKQA Japan: ‘Create with Air Max’ for Nike
- Hakuhodo Indonesia: ‘Sake Sushi House’ for Sushi Sei.
1 Gold trophy was awarded in Print:
- Havas Middle East for ‘LEGO News Rebuilt’ for LEGO Saudi Stores.
Last year, AD STARS introduced the Pivot category to celebrate campaigns that have amplified and repositioned brands in response to a crisis like COVID-19. There are 3 Gold Pivot winners:
- Saatchi & Saatchi Australia: ‘Donation Dollar’ for Royal Australia Mint
- Wunderman Thompson Thailand: ‘Destination Menu’ for THAI Airways
- Dentsu Inc. Japan: ‘Tuna Scope 2020’ for Kura Sushi Inc.
There are 5 Gold trophies awarded in Public Service Announcement:
- Havas Worldwide Portugal: ‘The Day-After-Women’s-Day Newspapers’ for Raparigas da Bola
- Thinkerbell Australia: ‘The Purple Hive Project’ for Bega Foods
- Havas Costa Rica: ‘The Check Ball’ for BlueCross BlueShield
- Saatchi & Saatchi Australia: ‘Donation Dollar’ for Royal Australian Mint
- Special Group New Zealand: ‘Meddle in the New Zealand Election’ for Every Kiwi Vote Counts.
There were no Gold awards in the Diverse Insights category.
4 Golds were awarded in Outdoor: - Saatchi & Saatchi Australia: ‘Donation Dollar’ for Royal Australian Mint
- MullenLowe MENA FZLLC: ‘Double Moon’ for UAE Government Media Office
- BBH Singapore: ‘Running Stories’ for BBH
- The Nine, China: ‘Guess Which Book Is It’ for Yan Ji You Bookstore.
1 Gold was awarded in Place Brand:
- MullenLowe MENA FZLLC’s ‘Double Moon’ for UAE Government Media Office.
1 Gold was awarded in Radio & Audio:
- AKQA Brazil ‘Beck’s Frequency’ for Beck’s.
There were no Gold winners in the Innovation and Integrated categories
3 Golds were awarded in Interactive:
- AKQA Brazil has won Gold for ‘Beck’s Frequency’ for Beck’s
- Dentsu Craft Tokyo: ‘Yakushima Treasure – Another Live from Yakushima’ for Yakushima Treasure
- Zulu Alpha Kilo, Canada: ‘World’s Oldest E-Sports Team’ for HomeEquity Bank.
1 Gold was awarded in Mobile: - Deloitte Australia ‘Carbon Thumbprint’ for Belong.
There are 2 Gold winners inData Insights: - Dentsu Craft Tokyo: ‘Yakushima Treasure – Another Live from Yakushima’ for Yakushima Treasure
- Deloitte Australia: ‘Carbon Thumbprint’ for Belong.
3 Golds were awarded in Social & Influencer: - POL Oslo, Norway: ‘Don’t hate. Imitate – The Super Bowl Clapback’ for Audi Norway (2 Golds)
- Rothco, part of Accenture Interactive, Ireland: ‘Sleeping Flags’ for O.N.E.
There are 3 Gold winners in Brand Experience & Activation: - BBH Singapore: ‘Running Stories’ for BBH
- Clemenger BBDO Wellington, New Zealand: ‘Voice of Racism’ for New Zealand Human Rights Commission
- Grey: ‘Contract Translator’ for Reclame Aqui.
The Creative eCommerce celebrates ideas that optimise the customer journey through creative eCommerce solutions. 1 Gold was awarded:
- Wunderman Thompson, United Arab Emirates, won Gold for ‘Pay Cut Whopper’ for Burger King.
There are 2 Gold winners in Direct:
- Impact BBDO, United Arab Emirates: ‘The Wider Web’ for Etisalat
- MullenLowe, USA: ‘Shamecards’ for Change the Ref.
There is 1 Gold winner in Media:
- Saatchi & Saatchi Australia’s ‘Donation Dollar’ for Royal Australian Mint.
3 Golds were awarded in PR:
- MullenLowe MENA FZLLC: ‘Double Moon’ for UAE Government Media Office
- Rothco, part of Accenture Interactive, Ireland: ‘Sleeping Flags’ for O.N.E.
- Saatchi & Saatchi Ukraine: ‘Motherland Pride’ for KyivPride.
