adam&eveDDB has launched its last work for Waitrose. The agency decided not to repitch the account. New agency, Saatchi & Saatchi UK, appointed in May, is waiting in the wings.
The campaign, No compromise, is focused on the supermarket’s commitment to animal welfare across its entire food range – even to to ingredients in its own label ranges. The campaign extends Waitrose’s Food to feel good about platform that launched nine months ago, and is running across TV, cinema, posters and digital.
Print ads are running in national newspapers and weekend supplements, out of home ads in sites around the UK.
The campaign film is a new 60-second edit of the original Food to feel good about film. It will run in both run TV, BVOD and cinema in the UK, underlining how Waitrose regularly asks questions about the welfare behind the food it sells.
Here is the original No compromise commercial:
In social, Waitrose’s partner farmers will tell their welfare stories:
