In October last year, Marmite offered to hypnotise Marmite haters into lovers with a 15-minute online experience of “hypnosis”. The Mind Control campaign by adam&eveDDB was a fun idea that has now expanded.
It is interrupting other brands’ TVCs with one second “subliminal advertising” for Marmite. The ads use “brain messages” such as love it, don’t hate and yum yum. Participating brands include Virgin, Surf, Seat, Foster’s and AA.
The full campaign also includes unbranded OOH and print ads using “hypnotic” graphic design imagery and the words, Hater, become a lover.
Here’s where the campaign began:
adam&eve/DDB: Marmite offers to hypnotise haters into lovers
Credits:
Creative Agency: adam&eve/DDB
Group Executive Creative Director: Ben Tollett
Chief Creative Officer: Richard Brim
Creatives: Simon Vicars, Andre Sallowicz, Matt Fitch & Mark Lewis
Agency Producer: Brittany Littlewood
Project Managers: Sam Mcgeorge & Alice Southam
Planner: Will Grundy
Chief Executive Officers: Mat Goff & Tammy Einav
Business Director: Tom White
Account Management: Oliver Lester, Emily Bristowe & Megan Hill
Designer & Typographer: King Henry
Production Company (Film): Moxie Pictures
Director: Martin Granger
DoP: Theo Garland
Executive Producer: Dawn Laren
Producer: Jess Ensor
Production Designer: Rosy Thomas
Editing: Tim Hardy @ Stitch
Animation Production Company: Friends Electric
Animation Director: Ewan Jones Morris
Producers: Giles Nathan & Xavier Questel
Executive Producer: Barney Richard
Lead Animator: Matthew Rowley
Animators: Douglas Mcginess & George Dyson
Flame: Mark Chapman & Hani Alyousif
Colourist: Jason Wallis @ Electric Theatre Collective
Animation DoP: Peter Ford
Post Production: Electric Theatre Collective
Social Post-Production: Cain & Abel
Audio Post-Production: String & Tins
Sound Designer: Will Cohen
Media Agency: Mindshare
PR Agency: W Communications
Client: Marmite
Client Team: Fikerte Woldegiorgis, Rachel Chambers & Sophie Allan
