Insurance advertising’s problem-solution formula has been given a mighty twist by adam&eveDDB for Aviva. The 40-second hero spot is a cinematic drama called The Night Job. What appears to be a dark and secretive “night job” – is it corporate espionage, security guard fraud, a hit man’s next assignment…?? – is complicated by a car problems. But then it takes an unexpected turn…

The engrossing commercial, created by adam&eveDDB creatives Sali Horsey and Zoe Nash and directed by Academy director, Novemba, shows that with Aviva car insurance, if your car isn’t driveable after an accident, it will still get you to your destination.

It is the second time Aviva and adam&eveDDB have teamed up with Novemba and Academy, following 2024’s Making It Click brand campaign, that was a far less dramatic departure from the classic formula.

Sarah Leccacorvi, head of marketing communications at Aviva, stated, “We’re thrilled with The Night Job advert. It showcases our onward journey offering a story that strikes just the right balance between anticipation and light-hearted humour, in a category where it’s notoriously difficult to stand out.”

Sali and Zoe, adam&eveDDB, added, “Aviva car insurance helps its customers reach their destination, whatever that might be. Whether it’s star gazing, or something a bit more…unexpected.”

Credits:

Client: Aviva [Aviva Car Insurance]
Chief Customer & Marketing Officer: Cheryl Toner
Marketing Director: David Erixon 
Head of Marketing Communications (Creative): Sarah Leccacorvi 
Brand Activation Manager: Deborah O’Malley
Marketing Strategist: Luke Burford

Agency: adam&eveDDB
Creatives: Sali Horsey, Zoe Nash
Creative Directors: Tim Vance, Paul Knott
Chief Creative Officers: Ant Nelson, Mike Sutherland
Producer: Charlotte Ellison
Planning: Josh Watson, Jack Spicer, Heather Alderson
Chief Executive Officer: Miranda Hipwell
Chief Client Officer: Sam Lecoeur
Managing Partner: Mike Stern, Charlotte Cook
Account Director: Max Sullivan, Juliet Penn Hughs
Account Manager: Zahra Ahmed
Project Management: Ian Hughs
Legal: Tom Campbell
Business affairs: Emily Eshelby

Production Company: Academy 
Directors: Novemba                                                                    
Executive Producer: Georgina Smith 
Producer: Kishan Patel
Director of Photography: Stuart Bentley

Editing: TenThree 
Editor: Stephen Dunne  
Assistant Editor: Moyo Omotade
Managing Director: Ed Hoadley
Production Assistant: Lottie Allister Crooke

VFX: 1920
VFX Supervisor : Jamie Stitson 
2D Artists: Adam McHale, Emily Govinden 
VFX Producer : David Keegan

Colour: Electric Theatre Collective
Colourist: Jason Wallis
Colour Producer: Alex Carswell 

Audio Post-production: Factory 
Sound Design & Mix: Dan Beckwith 
Audio Producer: Ciara Wakley

Music: The Hogan Music 
Supervisor: Rona Bradley
Soundtrack: Trial By Fire  

Media: Publicis Media