ReloShare is the world’s first marketplace for social services. It began as a platform enabling social services, nonprofits, and governmental agencies to book safe lodging at local hotels under complete anonymity with no added fees, providing private, confidential, safe accommodations for those fleeing dangerous situations. Now its service covers anyone in the social service sector, including those working with homeless populations, healthcare, law enforcement, refugee resettlement programs, and many others.
Paige Allmendinger, chief product officer at ReloShare, explained, ReloShare is on a mission to make sure that every person in need – every family, every child, has access to safe and dignified housing when they need it the most; to make sure that no child falls through the cracks.”
adam&eveDDB NY is making Reloshare’s mission visible by recreating the “bedrooms” that homeless children slept in.
In California alone, 1 in 25 children has no stable home to call their own, according to 2024 Annual Homeless Assessment Report – a crisis fuelled by a worsening shortage of affordable housing, wages that haven’t kept up with rising rents, and the lasting effects of inflation. Their ‘bedroom’ is often the backseat of a car, a borrowed mattress, or a friend’s couch. Across the US, tens of thousands of children are caught in a crisis that demands urgent attention but is largely invisible. And new research shows that 64% of Americans are putting off having children because they worry rising living costs could leave them without a home.
In a campaign by adam&eveDDB NY, ReloShare intends to make invisible homeless children seen. No Room to Dream debuted across the Bay Area on World Homeless Day, October 10, with an installation that transforms parked cars into reconstructed bedrooms – confronting passers-by with the hard reality that for too many children this is where they sleep each night. Each installation features a QR code linking to raw, first-hand accounts from survivors of childhood homelessness, making their voices impossible to ignore and connecting visitors directly to ways they can help.
The campaign is urging the public to take action by sharing their voices through the form on the landing page here. Each submission will be counted, shown to local officials, and help move children closer to having a bedroom of their own. It also asks for financial support to fund urgent solutions via ReloShare to support children who deserve more than a backseat of a car to sleep in.
ReloShare’s technology makes it possible for shelters and service providers to connect families with safe housing in minutes, not days — ensuring children have real bedrooms, not car seats. At any given time, approximately 10,800 people are staying in lodging secured via ReloShare with the company having provided over 500,000+ safe nights through its services.
Credits:
Client: ReloShare
Chief Executive Officer: Matt Singley
Chief Technology Officer: John Moats
Chief Product Officer: Paige Allmendinger
Director of Strategic Partnerships: Megan Rabbit
Marketing Strategist: Estefani Schubert
UX Designer: Hallie Kirschner
Creative Agency: Adam&EveDDB NY
Chief Executive Officer: Caroline Winterton
Chief Creative Officer: Brynna Aylward
Creative Director: Jo Crosswell
Head of Design: Mitch Horton
Art Directors: Greggy Adriano, Aidan Zecchel & Beatrice Ferro
Copywriters: Johann Lopez Otero & Naomi Balaba
Managing Director: Alexis Coulter
Business Director: Kelly Preston
Strategy Director: Cassidy Wilber
Strategist: Alexander Ford
Program Manager: Chris Merchant
Account Supervisor: Stephanie Licht
Media: W Communications
Production Company: Omnicom Production
Head of Production: Jim Haight
Producers: Molly Troy & Chris Meister
Business Affairs Managers: Georgette Bivins & Valentina Reyes Acosta
Production: Omnicom Studios
Head of Production: Ben Hicks
Executive Producer: Alison Plansky
Post Producer: Siena Kuhn
Editors: Victor Avalos & Casey Cobler
Creative Director: Mike Landry
Production: Invisible Collective
Chief Operating Officer: Xavier Melendez
Founders: Justin Polk, Stephen Love Jr. & Mel Jones
Executive Producer: Sam Kelly, Jr.
Director: Brenton Gieser
Producer: Madeleine Dean
1st AD: Jeremy Stewart
Director of Photography: Joshua Pausanos
Production Designer: Bridget Bruce
PR: DDC Public Affairs
Vice President: Kevin Wise
Account Director: Ali Belinkie
Account Executive: Cassandra Praino
