Humans never seem to tire of watching cat videos. It’s only fair that cats get to waste time watching videos of cats with their owners. adam&eveDDB, Blinkink’s Zombie studio and Mars Temptations have given pets a Halloween treat. It’s a horror movie for cats. In the four-minute video, the poor creature with extraordinarily large eyes confronts an array of scary things beginning with a creepy ball of yarn and reaching a crescendo with a cucumber.
The agency worked with the Waltham Petcare Science Institute to enhance the movie with specific sound frequencies that would capture cats’ attention. It’s also fun for humans to watch.
Credits
Creative Agency: adam&eveDDB
Chief Creative Officer: Rick Brim
Creative Directors: Colin Booth, Ben Stilitz, Andre Sallowicz & Simon Vicars
Creative Team: Lily Scarlett Hurst & William Blackburn
Group Managing Director: Fiona Mcarthur
Managing Partner: Charlotte Cook
Business Director: Loella Collier
Account Director: Sarah Cornish
Account Manager: Clive Olamiju
Account Executives: Alizee Lawson & Hugo Evans
Head Of Strategy: Milla Mcphee
Senior Planner: Jack Spicer
Head Of Production: Ben Sharpe
Integrated Producer: Stephen Mead
Production Companies: Zombie/Blinkink
Director: Paulo Garcia
Co-Director: Luiza Queiroz
Executive Producers: Natalia Gouvêa & Bart Yates
Production Directors: Marcio Lovato & Gareth Owen
Creative Director: Daniel Salles
Production Design & Art Director: Joseph Specker Nys
Photograph Director: Lucas Barreto
Animation Director: Patrick Botton
CG & VFX Supervisors: Isaac Buzzola & Rafael Segnini
Colour Grading: Psyctho N’ Look & Marcinho.abc
Composer: Chris White
Producer: Sean Craigie-Atherton
Music Production Company: Siren
Sound Studio: Factory
Sound Designer: Jon Clarke
Audio Producer: Deborah Whitfield
Animation Production: Black Madre Studio
Head Of Art: Andre Maciel
Executive Producers: Tina Castro & Tayna Boaventura
Coordination Production: Leticia Alves
Illustrators: Andre Maciel, Icaro Yuji, Leonardo Soares, Priwi & Roberto Souza
Client: Mars Petcare (Temptations)
VP Marketing: Craig Neely
Marketing Director: Benjamin Crowder
Senior Brand Manager: Colten Kidwell
Senior Associate Brand Manager: Jim Niemann
Associate Brand Manager: Meryl Fishman
