Halloween campaigns are all about the thrill of fear. Except adam&eve\TBWA’s Halloween campaign for Twix. Twix is the Two is More Than One brand, so its Halloween character is Zombie Claus, the reanimated corpse – part Halloween fright, part Christmas cheer. Zombie Claus makes his second appearance in the US this year, invading the home of a teenage girl. His shout, Happy Hallowmas is at odds with his ghoulish appearance, but the teen is unfazed. She taunts Zombie Claus by asking if she should be “merry or terrified,” “scared or salivating,” or “should sing a carol or bludgeon with a bat.”

The campaign film was directed by Australian expat, Tim Bullock.

Zombie Claus is travelling the US this year (IRL and in socials) with his signature oddball blend of scares and cheer, making Halloween plus Christmas “more than one”.


Credits
Client: Mars [Twix]
Associate Director, Brands & Content: Chris Bendeck
Senior Global Brand Director: Natalie Malone
Manager, Brands & Content: Kathryn Tartamella

Creative Agency: adam&eve\TBWA
ECD: Matt Gay
Creative Directors: Ben Stilitz & Colin Booth
Creatives: Beck Dunn & Freddie Mickshik
Account Director: James Baker
Account Manager: Archie Elson
Senior Integrated Producer: Cassy Bhairo-Wright
Assistant Producers: Elliot Djiann & Merle Aylott

Production Company: Rogue Films
Director: Tim Bullock
Executive Producer: Kate Taylor
Producer: Maddy Easton
Production Manager: Kayleigh Umfreville
Director of Photography: Steve Annis
1st Assistant Director: Julian Higgs

Editing: Stitch
Editor: Adam Spivey
Edit Assist: Laura Reyes
Offline Producer: Sarah Adewunmi

VFX Studio: Untold Studios
Executive Producer: Helen Tang
Line Producer: Zuzanna Drozdz
VFX Supervisor: Andrew Curtis

Audio: 750mph
Engineer: Sam Ashwell
Head of Production: Rachel Saxon
Executive Producer: Olivia Ray
Producer: Georgia Richardson

Post-Production Social: OCX Productions