ADC Awards: CHE Proximity is Australia AOY. Furlined wins Black Cube

CHE Proximity, Sydney picked up nearly every award handed out to an Australian company at The One Club for Creativity’s ADC 97th Annual Awards ceremony in New York, celebrating the world’s most forward-thinking work in craft, design and innovation.

The agency was awarded 1 Best of Discipline, 1 Gold Cube, 1 Silver, 3 Bronze and 4 Merits on the night. As a result, CHE Proximity was named ADC Australia Agency of the Year.

This is the first year the honour has been given to the top scoring agency in each of the top 10 countries based on number of entries received.

The ADC Black Cube for Best of Show went to Furlined’s Barbers for Apple. The work also won Best of Discipline and 1 Gold Cube in Motion & Film Craft and 3 Merits in Advertising.

CHE Proximity’s wins are:

The Hearing Test in Disguise for Cochlear: Best of Discipline in Advertising with Revolver/Will O’Rourke.

1 x Gold Cube in Advertising, Craft in Video, Sound Design, Single

2 x Bronze Cubes – one in Interactive, Craft in

Online/Mobile, Sound Design, Single and the other in Advertising, Branded Content & Entertainment, Online Video, Long Form, Single.

The Billion Point Giveaway for Velocity Frequent Flyer: Silver Cube in Interactive, Craft in Online/Mobile, Content Strategy, Campaign.

1 x Bronze in Integrated, Campaign.

Making the List for LEGO Australia 2 x Merits – one in Advertising, Digital, Campaign and the other in Interactive, Craft in Online/Mobile, Art Direction, Campaign.
Inconvenience Stores for Swann Insurance 2 x Merits – one in Advertising, Out of Home, Point of Purchase, Campaign, and the other in Interactive, Craft in Online / Mobile, Content Strategy, Campaign.

Alt.vfx was the only other Australian winner. Lost Panda for Tile won 1 x Bronze with Deutsch and Smuggler, in Motion/Film Craft, Animation, Single.

View the complete list of all ADC Gold, Silver, Bronze Cube and Merit winners here.

This year’s top honours, based upon cumulative ADC Cubes and Merits won across all disciplines and categories, were:

Network of the Year: BBDO Worldwide
Advertising Agency of the Year: BBDO New York
Boutique Agency of the Year: Åkestam Holst, Stockholm, Sweden
Design Firm of the Year: The New York Times Magazine, New York
Boutique Design Firm of the Year: Magpie Studio, London
Production Company of the Year: Furlined, Santa Monica
Brand of the Year: Apple

Best of Discipline winners, by discipline were:

Advertising: CHE Proximity with Revolver/Will O’Rourke, Sydney, Australia, The Hearing Test in Disguise for Cochlear.
Brand & Communication Design: Creuna Norway, Oslo, DOGA Visual Identity for DOGA – Design and Architecture Norway.

Experiential Design: McCann New York, USA, Fearless Girl, for State Street Global Advisors

Illustration: Giant Ant, Vancouver, Canada, The Imaginary Friends Society – Finding Out You Have Cancer for The Pediatric Brain Tumor Foundation.

Innovation: Tess Co. with Tohoku University School of Medicine, Sendai, Japan, M2 Design and TBWA\Hakuhodo, Tokyo, Japan, COGY Wheelchair, for Tess Co.

Integrated: AMV BBDO, London, UK, #Blood Normal for Essity Libresse Bodyform.

Interactive: AlmapBBDO, São Paulo, Brazil, Nosferatu for Getty Images.

Motion & Film Craft: Furlined, Santa Monica with Apple, Cupertino, USA, Barbers for Apple.

Packaging & Product Design: Tess Co. with Tohoku University School of Medicine, Sendai, Japan, M2 Design and TBWA\Hakuhodo, Tokyo, Japan, COGY Wheelchair for Tess Co.

Photography: Lauren Greenfield, Venice, USA, Generation Wealth for Evergreen Pictures.
Publication Design: The New York Times Magazine, New York, USA, Why Can’t Democrats Turn the Page for The New York Times Magazine.
Typography: Kevin Cantrell Studio, Mantua, USA, Fantastic Rum Accelerator for Wired Magazine.

BBDO New York led the world in most ADC Cubes won by a single office with 16. The agency won five Golds, including three with BBDO Studios for “Live Looper” on behalf of Downtown Records and two with The Corner Shop for P&G’s “The Talk”, as well as four Silver and seven Bronze Cubes.

The New York Times Magazine placed third with 11 Cubes, including two Gold, six Silver and three Bronze. Rounding out the top five Cube winners, Dentsu Tokyo took home 10 (four Gold, three Silver and three Bronze) and DDB Paris won nine (three Gold, four Silver and two Bronze).

The ADC Designism Award for work that best promotes social good went to “Prescribed to Death” by Energy BBDO, Chicago, IL, USA for client National Safety Council (https://vimeo.com/267637786/0b3920cfc5).

“It’s always an inspiring night when the industry comes together to celebrate the world’s best work in craft, design and innovation,” said Michael O’Rourke, ADC executive director. “ADC began as a progressive force in 1920 as the first creative organization for the commercial arts, and it’s an honor to continue that legacy with all of the amazing work awarded tonight from Germany.”

Kevin Swanepoel, CEO, The One Club for Creativity, expanded on those sentiments, adding: “The ADC Annual Awards is the most forward-thinking award for design, craft, and innovation in the world, celebrating progressive thinking and problem-solving in the creative industry. This year’s Cube winners clearly reflect that focus.”

The ADC 97th Annual Awards is made possible in part by the generous support of sponsors, including Shutterstock.

“Shutterstock is proud to be a longtime sponsor of the ADC Annual Awards and other One Club programming,” said Lou Weiss, CMO, Shutterstock. “Our shared goal of nurturing and propelling the global creative community forward makes this partnership a natural fit, and we look forward to working with the organization to produce programming that identifies and elevates excellence in creative storytelling.”

Other Creative Week 2018 include Facebook, Musicbed, Nickelodeon and Pinterest.

ADC 97th Annual Awards takes place during The One Club’s Creative Week in New York, May 7-11, 2018 (http://www.oneclub.org/creativeweek/).

The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes two nights of the prestigious One Show Awards, the Young Ones Education Festival and awards, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).

The One Club for Creativity (http://www.oneclub.org), producer of the prestigious One Show, ADC Annual Awards, Creative Week and Portfolio Night, is the world’s foremost non-profit organization recognizing creative excellence in advertising and design. The ADC Annual Awards honors the best work across all disciplines, including Advertising, Interactive, Design and Motion. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.