Augmented reality and virtual reality are becoming increasingly important parts of the advertising landscape. Snapchat has therefore sponsored to submission categories covering those areas for this year’s ADC 98th Annual Awards.

Under the new agreement with The One Club, Snapchat is official sponsor of the show’s Interactive-AR/VR and Experiential Design-Digital Experiences categories.

In addition, The One Club has created new ADC Annual Awards subcategories for Snapchat single and campaign entries for posts, ads or campaigns using the platform’s individual qualities and strengths.

“Snapchat and The One Club share a passion for celebrating craftsmanship and creativity,” stated Augie Chun, head of US West Coast creative strategy at Snapchat, who is on this year’s ADC Interactive jury.

“I’m excited to partner with the ADC Annual Awards on the Interactive and Experiential AR/VR categories as a way to highlight world-class Augmented Reality Lenses on Snapchat.”

“AR, in particular, has opened the door to an exciting whole new world of creative possibilities,” added Kevin Swanepoel, chief executive officer, The One Club for Creativity.

“But what we’ve seen so far is just the tip of the iceberg, as creatives and brands continue to explore new ways to reach and captivate their target audiences.  The market is ready to take off, and we couldn’t have a better partner than Snapchat to elevate and celebrate the great AR/VR creative work.”

Juries for the ADC 98th Annual Awards have just been announced.

• PJ Pereira, co-founder and creative chairman, Pereira O’Dell, San Francisco, CA, is chair of the Interactive jury.
• Ann Harakawa, principal, Two Twelve in New York, NY and Honolulu, HI, is chair of the Experiential jury.

View the full juries for all disciplines here.

The ADC 98th Annual Awards are open for entries with a deadline of January 31. Enter here.