TBWA\Media Arts Lab Los Angeles has won the ADC Best In Show Black Cube for Bounce for Apple. The commercial, produced with Pulse Films and Framestore, both in Los Angeles, was also awarded Best of Discipline in Advertising. TBWA\Media Arts Lab has also been named Agency of the Year.
This year’s Special Awards, based upon cumulative ADC Cubes and Merits won across all disciplines, are:
- Agency of the Year: TBWA\Media Arts Lab Los Angeles
- Boutique Agency of the Year (up to 50 employees): SIX Inc. Tokyo
- Design Team of the Year: The New York Times Magazine New York
- Boutique Design Studio of the Year (up to 20 employees): SHA Inc. Tokyo
- In-House Agency of the Year: Spotify USA New York
- Freelancer of the Year (as selected by The One Club and partner Working Not Working): Kadir Nelson Los Angeles
- Production Company of the Year: Pulse Films Los Angeles
- Network of the Year: TBWA Worldwide
- Client of the Year: Apple Cupertino
Find the ADC 2020 Awards rankings here:
ADC Awards 2020 rankings: TBWAMedia Arts Lab tops the agency rankings, The US is #1 country
Best of Discipline Awards:
- Integrated: McCann New York for Microsoft Changing The Game. The work also received the ADC Designism Cube for the entry that best encourages positive societal and political change.
- Brand/Communication Design: Scholz & Friends Berlin for The Tampon Book: a book against tax discrimination on behalf of The Female Company. The work won 5 Gold Cubes on the day and 7 Gold overall on the week.
- Interactive: FCB/SIX Toronto for Go Back To Africa on behalf of Black & Abroad.
Final day results:
- 72andSunny picked up 5 Gold Cubes – 3 by the Los Angeles office for Tinder Swipe Night and 2 by New York for Halo Top Ice Cream for Adults.
- McCann New York won 4 Gold Cubes, all for Microsoft Changing The Game.
- BBDO New York picked up 3 Golds
- BETC Paris, FCB/SIX Toronto, Serviceplan Germany Munich, Spotify New York and TBWA\Media Arts Lab Los Angeles won 2 each.
Gold winners for the four disciplines announced on the final day of the ADC 99th Annual Awards are as follows. Please go here to a complete list of this year’s winners.
Advertising (16 Gold, 25 Silver, 30 Bronze, 40 Merit)
ADC Gold Cubes went to:
- 72andSunny New York with Anonymous Content Los Angeles Ice Cream For Adults for Halo Top in Television / Film / Online Video – Television – Campaign
- 72andSunny New York with Anonymous Content Los Angeles Ice Cream For Adults for Halo Top in Craft in Writing – TV / Film / Video – Campaign
- BBDO New York with Smuggler New York, Back to School Essentials for Sandy Hook Promise in Branded Content / Entertainment – Online Video – Short Form
- BBDO New York with Smuggler New York, Back to School Essentials for Sandy Hook Promise in Television / Film / Online Video – Online – Single
- BETC Paris Crocodile Inside for Lacoste I Craft in Video – Cinematography – Single
- DDB Paris with Wanda, THE and MIKROS, all in Paris, The Others for Volkswagen in Craft in Writing – TV / Film / Video – Single
- FCB Chicago with Lord + Thomas and The Mill, both in Chicago, The Gun Violence History Book for Illinois Council Against Handgun Violence in Direct – Mail
- FCB/SIX Toronto Go Back To Africa for Black & Abroad in Direct – Digital – Campaign
- GSD&M Austin Chicken Wars for Popeyes Louisiana Kitchen in Craft in Writing – Online / Social – Single
- McCann New York Changing The Game for Microsoft in Design for Good – Advertising – Single
- McCann New York Changing The Game for Microsoft in Innovation – Direct
- Scholz & Friends Berlin The Tampon Book: a book against tax discrimination for The Female Company in Innovation – Direct
- Scholz & Friends Berlin The Tampon Book: a book against tax discrimination for The Female Company in Direct – Mail
- Scholz & Friends Berlin The Tampon Book: a book against tax discrimination for The Female Company in Direct – Wildcard – Single
- TBWA\Media Arts Lab with Pulse Films and Framestore, all in Los Angeles Bounce for Apple in Branded Content / Entertainment – TV / Film – Single
- TBWA\Media Arts Lab with Pulse Films and Framestore, all in Los Angeles, for Bounce for Apple in Craft in Video – Direction – Single
https://youtu.be/yyNtm0LZiKc
Brand/Communication Design (5 Gold, 7 Silver, 19 Bronze, 46 Merit)
ADC Gold Cubes went to:
- Scholz & Friends Berlin The Tampon Book: a book against tax discrimination for The Female Company Promotional – Booklet / Brochure / Catalog / Press Promotional Kit
- SenseTeam Shenzhen Forge Ahead for Shenzhen Fashion Week in Branding – Branding Systems / Identities – Integrated
- Serviceplan Germany Munich and Serviceplan Korea Seoul Dot Translate for Dot Incorporation in Innovation – Single or Series
- SHA Inc. Tokyo The Hidden Essence for NHK (Japan Broadcasting Corporation) in Posters – Traditional – Series
- TBWAIndia Mumbai One Mindful Mind for NeuroGen Brain and Spine Institute in Promotional – Booklet / Brochure / Catalog / Press Promotional Kit.
Integrated (3 Gold, 5 Silver, 7 Bronze, 6 Merit)
ADC Gold Cubes went to:
- McCann New York Changing The Game for Microsoft in Design for Good – Integrated Campaign
- McCann New York Changing The Game for Microsoft in Innovation
- Scholz & Friends Berlin The Tampon Book: a book against tax discrimination for The Female Company in Innovation
Integrated (11 Gold, 16 Silver, 25 Bronze, 34 Merit)
ADC Gold Cubes went to:
- BETC Paris Refurbished Tweets for Back Market in Social Media – Twitter
- FCB/SIX Toronto Go Back To Africa for Black & Abroad in Social Media – Twitter
- Heimat with Mokoh Music and Visualtech, all in Berlin, and achtung! Hamburg Cultural Heirs ‘Voice of the Wall’ for Die Kulturellen Erben in Video – Online Video
- Serviceplan Munich and Seoul Dot Translate for Dot Incorporation in Craft in Online / Mobile – Use of Technology
- 72andSunny and M ss ng P eces, both in Los Angeles, Swipe Night for Tinder in Social Media – Wildcard
- 72andSunny and M ss ng P eces, both in Los Angeles, Swipe Night for Tinder in Craft in Online / Mobile – Content Strategy
- 72andSunny and M ss ng P eces, both in Los Angeles Swipe Night for Tinder in Video – Interactive Video
- BBDO New York with Sanctuary Los Angeles The Epidemic for Monica Lewinsky in Design for Good – Interactive
- Goodby Silverstein & Partners San Francisco Dalí Lives for The Dalí Museum in Craft in Online / Mobile – Use of Technology
- Spotify USA New York for its own Your 2019 Wrapped in Online / Mobile Websites – Website
- Spotify USA New York for its own Your 2019 Wrapped for Online / Mobile Websites – Campaign Site
Find the complete list of winners here.
