There are just three weeks until the world premiere of adland’s first-ever pantomime, Addy Lala and the MOOD Tea Thieves, and industry people are invited to contribute to the script. Pitch a topical joke or snappy amusing one liner about the media and advertising industry before Friday November 17 for a chance to win one of two double passes. (You’ll possibly want to be in Sydney, or in Australia and willing to travel a bit.) The jokes should be spicy but well-meaning, and the best two will find their way into the Addy Lala script.
It’s all for a good cause. All profits from the production are going towards MOOD Tea initiatives to help young people better manage their mental health.
Addy Lala and the MOOD Tea Thieves, produced and hosted by UnLtd chief executive officer, Chris Freel, and IAB Australia CEO, chief executive officer, is the story of a poor young media rep, Addy, struggling to meet targets. One day, Addy overhears a group of peers with a magic phrase that may just change her chances of success. The production will have all the hallmarks of a classic pantomime with lush costumes and a humorous look at our industry and the themes of 2023.
The final five industry executives have also been named in the cast. Barry O’Brien, founder & chairman, of Atomic 212 has stepped in as Santa; Paul Sigaloff, chief revenue and growth officer at oOh! is Beach, a media salesperson who just wants to be outdoors, Chloe Hooper, founder of BareFeat and Amelia Ward, digital leader at Index Exchange are Rock Fitson and Tyronne Blunt, marketing scientists with an opinion or three; and Aimee Edwards, journalist at B&T is Scoop, a trade media journalist with a transformative journey.
They join fellow cast members Nicole Bence, Peter Horgan, Aimee Buchanan, Vanya Mariana, Sam Buchanan, Casey Martin, Olivia Scott, Ricky Chanana, Roger Dunn, and Paul Kent.
Limited tickets are still available for the pantomime which will run for one night only in Sydney on December 5. All in the industry are encouraged to come along.
Gai Le Roy, chief executive officer, of IAB Australia commented “With just a few weeks till our premiere, you may hear some of our most well-known industry leaders practicing their lines, trying on costumes and warming up their vocal cords. Feel free to encourage them and make sure you come along for this once in a lifetime event.”
