Nearly 1,200 delegates from 61 countries attended the 21st AdFest Festival and 2,823 pieces of work were entered into the awards across 18 awards categories.
The winners have now been chosen for Young Lotus, Radio, Film, Media, Effective, Branded Content, Integrated, INNOVA Lotus, Lotus Roots and Special awards.
Radio Lotus
There were 72 entries in Radio and 4 awards given – 1 Bronze and 3 Silver Lotus.
Film & Radio Lotus Jury President Levi Slavin, Chief Creative Officer of Colenso BBDO, Auckland said, “A lot of people say radio is dead. I’d say that radio isn’t dead; it’s merely sleeping. And this is not just a challenge in Asia Pacific, but also around the world. We were pleased to hear entries that went beyond the conventional radio format, but we feel that more can be done to push this medium.”
When asked why no major awards were given in the Radio category, Slavin replied, “The audio format has the potential to be more powerful than film. It taps into human imagination; what we call the theatre of the mind. Audio could be anything: from engaging radio spots, to music, to branded audio content. While we did not see anything this year that tapped into the full potential of audio, we hope to see this category challenged and pushed beyond convention next year.”
All winners here: ADFEST 2018 WINNERS – RADIO LOTUS
Film Lotus
There were 333 entries in Film and 23 awards given – 10 Bronze, 8 Silver 4 Gold and 1 Grande.
The Grande Lotus went to FP7/CAI, Cairo for Now or Never for Orange in the Commercial Public Services sub-category.
4 Gold Film awards were won:
• McCann Worldgroup Thailand, Bangkok for Capture for Sure
• Hakuhodo Inc., Tokyo for Gravity Cat for Gravity Daze 2
• Six Inc., Tokyo for Obsession for Smoothness for Double A
• Choojai & Friends, Bangkok for Facebook Live Stunt Campaign for AIS
All winners here: ADFEST 2018 WINNERS – FILM LOTUS
Effective Lotus
There were 61 entries in Effective and 10 awards given. No Grande Lotus was awarded
Five Effective Lotus awards were given in the Effective Lotus – Campaign Success sub-category:
• McCann Melbourne, Melbourne, Made Possible by Melbourne for University of Melbourne
• McCann, Sydney, Tap for your Town for Mastercard Contactless
• Tencent, Shenzen, A Meme Gallery for Tencent
• BBDO India, Mumbai, Dads #Sharetheload for Ariel Matic
• Choojai and Friends, Bangkok, Motorcycle Taxi Activist for OKMD (Public Organisation)
The other five Effective Lotus awards were given to entries in the Effective Lotus: Small Budget sub-category. The winners were:
• X-Line Co., Ltd. (Dentsu), Taipei, Wow Girls’ Lab for Wacoal Sports
• Dentsu Jayme Syfu, Manila, Dead Whale for Refuse Plastic
• Nuworks Interactive Labs Inc., Manila, Flawless for All for Belo BB Body Cream
• Cheil Worldwide, Seoul, Stop Downloadkill for Busan Metropolitan Police Agency
• McCann Worldgroup Thailand, Bangkok, Capture, for Sure
All winners here: ADFEST 2018 WINNERS – FILM LOTUS
Branded Content Lotus
There were 142 entries in Branded Content and13 awards given – 12 Branded Content Lotus awards and 1 Grande Branded Content Lotus.
The Grande Branded Content Lotus went to Hakuhodo Inc., Tokyo, Gravity Cat for Gravity Daze 2 in the Best Use of Fiction Film.
All winners here: ADFEST 2018 WINNERS – BRANDED CONTENT LOTUS
Integrated Lotus
There were 31 entries Integrated category. 6 Integrated Lotus trophies and 1 Grande Integrated were given
The Grande Integrated Lotus went to Colenso BBDO, Auckland, The Child Replacement Programme for Pedigree.
All winners here: ADFEST 2018 WINNERS – INTEGRATED LOTUS
Innova Lotus
ADFEST’s INNOVA Lotus Award is given for world-class concepts that have made a dramatic impact on the marketplace and are judged on their level of genuine innovation, talk-value and results.
There were 54 entries this year, an increase of 50% on the previous year. 3 Innova awards and 1 Grande Innova were given.
For the first time, The Super 8 Jury Presidents judged the first-round of Innova Lotus entries remotely, and the shortlisted entries were presented to the jury members in front of delegates on the first day of Adfest
The Grandeinnova Lotus was won by TBWA\Hakuhodo Inc., Tokyo, Cogy Wheelchair for Cogy.
All winners here: ADFEST 2018 WINNERS – INNOVA LOTUS
Lotus Roots
The Lotus Roots category is the heart of AdFest and is inspired by work that draws on the different histories and cultures of the countries and people of Asia Pacific and MENA regions. The category recognises and encourages great ideas inspired by local beliefs and values and by the diversity of cultures represented at AdFest every year.
There were150 entries and 5 Lotus Roots Awards Winners.
McCann Worldgroup India, Mumbai won the Grande Lotus Root for Immunity Charm for Ministry of Public Health, Afghanistan.
Young Lotus
Ketan Sudhir Kadam and Adith Francis Mili Fernandes from FCB Interface, Mumbai, have won this year’s Young Loatus award, following the Young Lotus Workshop, sponsored by ADK Global and facilitated by Rob Sherlock, chairman of ADK Global.
The brief was given to participating teams each consisting of two creatives, to create a ‘social movement for change’ to give parents and children a way to fight obesity so they can live healthier lives – together.
Kadam and Fernandes were one of fifteen pairs competing in the 14th Young Lotus Workshop, You Are What You Consume. Their idea was called H2KO and used the concept of social media sharing and celebrity involvement to spread the word and promote a website designed to help parents combat the problem of child obesity.
The Young Lotus Popular Vote was won by the team from Havas Hong Kong, Wing Chun David Tam and Ming Yeung Chan, for MARK2GETHER. The Popular Vote was tallied from delegate votes for their favourite team after the ADK Speaker Session on Saturday, March 24 2018, where all the finalists presented their work.
The other finalist team was Kuen-Ting Tsai and Ya-Ting Chien, from J. Walter Thompson in Taipei.
This year’s Young Lotus Workshop members came from Bangkok, Cairo, Colombo, Dhaka, Ho Chi Minh, Hong Kong, Jakarta, Kuala Lumpur, Manila, Mumbai, Seoul, Shanghai, Singapore, Taipei and Tokyo.
Young Lotus Workshop is one of the integral components of AdFest every year. Vinit Suraphongchai, chairman of AdFest explained, “Young Lotus involves a screening process by local advertising associations who pick one national team. During the competition, the teams work like hell, and form a kinship in the process. Then they get to attend our four-day festival. Learning is only one part of it – money can’t buy an experience like this.”
