56 Jurors from 25 cities in Asia Pacific, the Middle East and New York have chosen the winners in Interactive, Mobile, Design, Print Craft, Direct, Promo, Press, Outdoor, New Director and Film Craft. Presiding over them was grand jury president, Joyce King Thomas, chairman and chief creative officer of McCann XBC.
CHE Proximity Melbourne won the Grande Lotus in Interactive for Making The List for Lego. Colenso BBDO won the Grande Lotus in Mobile for Pedigree Selfiestix for Pedigree.
Film Craft Lotus
There were 358 entries and 40 awards given – 16 Bronze, 15 Silver, 8 Gold Lotus Awards and 1 Grande.
The Grande Lotus was won by Hakuhodo Inc., Tokyo for Gravity Cat for Gravity Daze 2 via Hakuhodo Inc., Tokyo in the Directing sub-category.
https://youtu.be/0INIMjvtCL4
Gold winners:
- Tohokushinsha Film Corporation won 3: 1 for Kyoto’s Fukujuen’s 227th Year of Innovation for Iyemon and 2 for Gravity Cat for Gravity Daze 2, via Hakuhodo Inc., Tokyo and Tsukurite Inc., Tokyo & Pool Inc., Tokyo
- FP7/CAI, Cairo won 2 Golds for Now or Never for Orange via Fp7/Cai, Cairo & Good People Content, Cairo
- Alt.vfx, Brisbane, Lost Panda for Tile via Deustch L.A.
- J. Walter Thompson, Bangkok, Tiny Doll for Kleenex via J. Walter Thompson Bangkok
- CHE Proximity, Melbourne for The Hearing Test in Disguise for Cochlear
Australian winners:
- Alt.vfx: 1 Gold and 1 Silver for Lost Panda for Tile via Deutsch LA.
- CHE Proximity: 1 Gold and 1 Silver for The Hearing Test in Disguise for Cochlear
- Heckler Sydney: 1 Bronze for Byron Bay Film Festival film via Marcel Sydney
David Nobay & Justin McMillan write their own path to The Byron Bay Film Festival
- Airbag: 1Silver for Bachelors & Bachelorettes for Australian Marriage Equality via Leo Burnett Melbourne
Leo Burnett & friends give the Yes vote the perfectly timed “heart” ad
- McCann Melbourne: 1 Bronze for Infinite Futures for University of Melbourne
- Finch: 1 Bronze for Rat’s Tale for NZ Transport Agency via Clemenger BBDO Wellington
All winners here: ADFEST 2018 WINNERS – FILM CRAFT LOTUS
Interactive Lotus
There were 167 entries for Interactive Lotus and 20 awards given – 7 Bronze, 9 Silver, 3 Gold and 1 Grande Lotus.
The Grande Lotus was won by CHE Proximity, Melbourne for Lego Making the List, which also won a Gold Award in the Web Banner/Display Ad/Rich Media sub-category.
The two other Gold Awards were won by:
- Rabbit Digital Group Company Limited Bangkok, Syn Mun Kong: Thank You Thailand, for SMK Health Insurance By Fit
- Choojai & Friends Bangkok, Facebook Live Stunt, for AIS.
Australian winners:
- R/GA Sydney: 2 Silvers for Through the Dark for Google Play Music.
All winners here: ADFEST 2018 WINNERS – INTERACTIVE LOTUS
Mobile Lotus
There were 83 entries in Mobile Lotus and 10 awards given – 5 Bronze, 2 Silver, 2 Gold and 1 Grande Lotus.
The Grande Lotus was won by Colenso BBDO Auckland for Pedigree Selfiestix for Pedigree in the Mobile Campaign category.
Colenso: Pedigree’s SelfieSTIX adds fun lenses (so you’ll take more dog selfies)
Gold awards were won by
• Cheil Worldwide Hong Kong, Scrabble Keyboard for Scrabble Club (HK)
Choojai & Friends Bangkok, Facebook Live Stunt for AIS
Australian winners:
- R/GA Sydney: 2 Silvers for Through The Dark for Google Play Music
- BWM Dentsu: 2 Bronze: one for Alert Ad for Victorian Government and one for Disappearing Persons for Queensland Police
- McCann Sydney: 1 Bronze for Cat Critic for Friskies
- J. Walter Thompson Sydney: 1 Bronze for DreamLab for Vodafone
All winners here: ADFEST 2018 WINNERS – MOBILE LOTUS
Direct Lotus
There were 195 entries in Direct and 20 awards given – 11 Bronze, 7 Silver and 2 Gold.
Gold awards were won by:
• Dentsu Jayme Syfu, Manila, Dead Whale for Refuse Plastic
• McCann Worldgroup India, Mumbai, Immunity Charm for Ministry of Public Health, Afghanistan
Australian winners:
- CHE Proximity Melbourne: 3 Silvers for Cochlear The Hearing Test in Disguise, plus 1 Silver and 1 Bronze for Inconvenience Stores for Swann Insurance
- BWM Dentsu: 1 Silver for Alert Ad for Victorian Government, plus 1 Silver for Disappearing Persons for Queensland Police and 1 Bronze for Premmie Proud for Babylove.
- McCann Melbourne: 1 Bronze for Tap For Your Town for MasterCard Contactless.
All winners here: ADFEST 2018 FINALIST – DIRECT LOTUS
Print Craft
There were 156 entries in Print Craft and 14 awards given – 5 Bronze, 5 Silver and 3 Gold Lotus awards and 1 Grande Lotus.
Dentsu Inc. Tokyo won the Grande Lotus for Sumo Girls for The 101st Kanazawa High School Sumo Wrestling Tournament, in the Art Direction sub-category.
Gold awards were won by:
• Amber China, Shanghai, Chop-Chop 1.0 Campaign for Ammeloo Chef’s Edition Knife
• Illusion Co.,Ltd., Bangkok, Chop-Chop 1.0 Campaign for Ammeloo Chef’s Edition Knife
• Hakuhodo Malaysia, Drought for Selangor
There were no Australian winners
All winners here: ADFEST 2018 WINNERS – PRINT CRAFT LOTUS
Design Lotus
There were 230 entries and 30 awards given – 13 Bronze, 11 Silver, 5 Gold and 1 Grande.
The Grande Lotus was won by TBWA\Hakuhodo Inc., Tokyo for Cogy Wheelchair for Cogy in the Production Design: Consumer Products sub-category.
- Gold awards were won by:
McCann Worldgroup India, Mumbai, Immunity Charm for Ministry of Public Health Afghanistan - Dentsu Inc. Tokyo, Journey Around Heartland for Heartland Beer
- Dentsu Creative X Inc. Tokyo, The Beauty of Food Logistics for Logistics & Forklift
- TBWA\Shanghai, Shanghai, Penguin Frozen Storybook for Penguins Books
- R/GA Sydney, Sydney, Through the Dark for Google Play Music
Australian winners:
- R/GA Sydney, Sydney, 1 Gold for Through the Dark for Google Play Music
- McCann Melbourne, 1 Silver for Infinite Future Film for University of Melbourne
All winners here: ADFEST 2018 WINNERS – DESIGN LOTUS
Promo Lotus
There were 212 entries in Promo Lotus and 13 awards given – 7 Bronze, 5 Silver and 1 Gold. There was no Grande.
The Gold winner was TYO Monster, Tokyo for Hahon Hohaho Hie for Bacon Potato Pie
Australian winners: ADFEST 2018 FINALIST – PROMO LOTUS
- CHE Proximity: 1 Bronze for Inconvenience Stores for Swann Insurance and 1 Bronze for Billion Point Giveaway for Velocity Frequent Flyer
- McCann Sydney: 2 Bronze Awards Tap For Your Town for MasterCard Contactless
Press Lotus
There were 114 entries in Press category and 6 awards given – 2 Bronze, 2 Silver and 2 Gold. There was no Grande Lotus.
Gold awards were won by:
- Hakuhodo Malaysia, Selangor for Drought for Greenpeace
- Dentsu Inc., Tokyo for Emergency Collectibles for Disaster Prevention.
All winners here: ADFEST 2018 FINALIST – PRESS LOTUS
Outdoor Lotus
There were 236 entries Outdoor and 23 awards given – 7 Bronze, 10 Silver, 5 Gold and 1 Grande.
TBWA\Hakuhodo Inc., Tokyo won the Outdoor Grande (for the 2nd year in a row) this time for Green Light Run for Pure Boost in the Ambient: Large Scale category.
Gold winners:
- Dentsu Jayme Syfu, Manila (x 2) Golds for Dead Whale for Refuse Plastic
- McCann Worldgroup India, Mumbai, Immunity Charm for Ministry of Public Health, Afghanistan
- Colenso BBDO, Auckland, DB Export Beer Bottle Sand for DB Export
Colenso BBDO: A 2nd way for DB Export drinkers to protect the planet
• Taproot Dentsu, Mumbai for Watching Posters for Panasonic CCTV Cameras
All winners here: ADFEST 2018 FINALIST – OUTDOOR LOTUS
New Director Lotus
There were 23 entries received for New Director Lotus including Fabulous Four this year. 2 Silver and 2 Bronze New Director Lotus Awards won.
Silver award winners:
• Kyra Bartley at Heckler, Sydney, Love is Love for Love is Love
• Sezan Iseda at AOI Pro. Inc., Tokyo, A Transfer Student for A Drop of Freshness
Fabulous Four
The Fabulous Four finalists were selected from submitted scripts.
- Huixin Law from Reservoir World Sdn Bhd, Kuala Lumpur was awarded a Commendation for Bird on a Wire.
The finalists were:
- Shuhei Murata, from Pyramid Film Quadra Inc., Tokyo
- Thuy Vy from The Directors Group, Melbourne
- Haruna Kaizuka from AOI Pro Inc., Tokyo.
straight 8 Competition
Six companies took part in the first-ever straight 8 industry shootout @ ADFEST 2018, a “one-super-8-cartridge-no-editing” film competition.
Ogilvy X Sydney won the inaugural short film competition for its film, Keynote.
