A total of 1,699 entries were received for the Lotus Awards and 63 jury members from 18 cities were organised into 7 groups, chaired by Ali Rez, chief creative officer for Impact BBDO Group MENAP to decide the winners to be announced.
The winners have been announced in Brand Experience, Direct, Commerce, Media, PR, Print & Outdoor Craft, Design, Digital Craft, Digital & Social, Mobile, Film Craft and New Director.
4 Grand Lotus awards and 29 Gold Lotus awards have been handed out so far. No Grands were awarded in Commerce, PR, Print & Outdoor Craft, Design, Mobile, Film Craft or New Director.
Brand Experience:
The Brand Experience Lotus received 165 entries. Out of those, juries awarded 7 Bronze, 8 Silver and 3 Gold Awards.
GRAND: #BRINGBACK2011 OREO INDIA LEO BURNETT INDIA, MUMBAI MONDELEZ INTERNATIONAL FOODS PVT LTD, MUMBAI
Oreo kept India stay playful with 15 cricket themed embossed cookies along with an attractive limited-edition packaging to help billions of fans cheer along during the matches. The campaign, though, had a playful twist. It began with MS Dhoni’s surprise press conference that left viewers and media surprised. The video begins with MS Dhoni walking onto the podium dressed in an OREO jersey with his signature 2011 hairdo and introducing OREO in India for the ‘first’ time. While this raises eyebrows amongst the media, he goes ahead and explains the connection of OREO and 2011, implying that to create history, we need to recreate 2011 history to win the 2022 Cup. Hence, #BringBack2011
GOLD:
- THE ELECTIONS EDITION, ANNAHAR NEWSPAPER, IMPACT BBDO DUBAI
- PROPILOT MOP, NISSAN MOTOR CO., LTD., TBWA\HAKUHODO INC., TOKYO
- #BRINGBACK2011, OREO INDIA, LEO BURNETT INDIA, entered by MUMBAI MONDELEZ INTERNATIONAL FOODS, MUMBAI
Direct:
There were 98 entries for Direct Lotus this year. No Grande Award was given, but the juries awarded 6 Bronze, 6 Silver and 3 Gold.
GOLD:
- UNBRANDED MENU, MCDONALD’S, LEO BURNETT GROUP MANILA x 2
- TIGER BEER – 22:31, TIGER BEER, LE PUB APAC, SINGAPORE
Commerce:
Commerce Lotus has been revamped this year to include Offline Commerce as well as eCommerce. 32 Entries were received in total.
No GRAND was awarded. No GOLDS were awarded. 3 Silver and 3 Bronze awards were given out
Media:
From 106 entries for the Media Lotus category, 13 Lotus Awards were won.
GRAND: THE ELECTIONS EDITION, ANNAHAR NEWSPAPER, IMPACT BBDO DUBAI
GOLD:
- PROPILOT MOP, NISSAN MOTOR CO., LTD. TBWA\HAKUHODO INC., TOKYO
- KNOCK KNOCK, A SILENT EMERGENCY CALL, CHEIL WORLDWIDE, SEOUL
- VOICE WATCH, TOYOTA MOBILITY FOUNDATION, DENTSU INC., TOKYO DENTSU INC.
PR:
10 Bronze and 6 Silver awards were announced, along with 2 Gold awards.
No GRAND was awarded.
GOLD:
HYDROGEN GARBAGE TRUCK, HYUNDAI MOTOR GROUP, INNOCEAN SEOUL
Print & Outdoor Craft:
45 entries were received. No GRAND was awarded. Just one awarded was given.
GOLD:
BEAUTIFUL MUTATIONS D&AD 2021 EXHIBITION IN JAPAN, DENTSU INC., TOKYO
Design:
123 entries were received for the Design Lotus award and out of these, the jury awarded 5 Bronze, 6 Silver and 6 Gold awards.
No GRAND was awarded
- GOLD:
- EASY TO WEAR, JUST FOR YOU, KIYASUKU HAKUHODO KETTLE INC., TOKYO, HAKUHODO INC., TOKYO
- THE KILLER PACK MAXX FLASH VMLY&R, MUMBAI VMLY&R, MUMBAI
- BEAUTIFUL MUTATIONS D&AD 2021 EXHIBITION IN JAPAN DENTSU INC.
- THE MODEL CITY 1:1 SCALE, SHIZUOKA CITY, HAKUHODO KETTLE INC., entered by TOKYO DEA INC., TOKYO
- SUNTORY TENNENSUI ENDLESS DAWN, SUNTORY, TENNENSUI SUNTORY HOLDINGS, OSAKA (TSUZUKU), entered by TOKYO/DENTSU INC., TOKYO INC.
- ENDLESS APPETITE, THE HOSHI AWARDS, DENTSU INC., TOKYO
Digital Craft
There were 48 entries in the Digital Craft Lotus category this year. The jury awarded 5 Bronze, 2 Silver and 2 Gold awards.
GRAND: DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY. DOT, SERVICEPLAN KOREA, SEOUL/ SERVICEPLAN GERMANY, MUNICH
GOLD:
- THE BROKEN HOME, SAMMAKORN CHOOJAI AND FRIENDS, BANGKOK entered by CHOOJAI KA KALAYANAMITR CO.,LTD., BANGKOK
- VOICE WATCH TOYOTA MOBILITY FOUNDATION DENTSU INC., TOKYO DENTSU INC., TOKYO
Digital & Social
This year, there were 108 entries in the Digital and Social Lotus category with 9 Bronze, 5 Silver and 3 Gold awards.
GRANDE: CITY HALL OF LOVE CLOSEUP, MULLENLOWE SINGAPORE
Closeup Toothpaste and MullenLowe Singapore introduced The City Hall of Love, a virtual place in the metaverse where everyone is free to marry whomever they choose and get an NFT to make it official.
GOLD:
- FIVE STAR: QUALITY TIME, AGAIN, FIVE STAR CHICKEN, RABBIT’S TALE, BANGKOK
- PUYORINGO – GAME OF APPLE, TETRIS- AOMORI APPLE, PUYORINGO PROJECT TOKYO, DENTSU EAST JAPAN
- CLASSIFY CONSENT, CONSENT LABS, TBWA\SYDNEY, SYDNEY
Mobile
35 entries were received. The jury awarded 5 Bronze, 3 Silver and 3 Gold. No GRAND was awarded.
GOLD:
- QUEST FOR DYSLEXIA, SAMSUNG, CHEIL HONG KONG /CHEIL PENGTAI BEIJING
- DONATION WALLPAPER, MCDONALD’S, LEO BURNETT TAIWAN, TAIPEI LEO
- KNOCK KNOCK, A SILENT EMERGENCY CALL, CHEIL WORLDWIDE, SEOUL
Film Craft
Film Craft received largest number of entries, 217. The jury awarded 11 Bronze, 13 Silver and 2 Golds.
No GRAND was awarded.
GOLD:
- LOVE YOUR GUT, DUTCHIE, OGILVY GROUP THAILAND, BANGKOK
- YOU DON’T NEED WINGS TO FLY, POCARI SWEAT, DENTSU INC., TOKYO entered by SPOON INC., TOKYO
New Director:
This year, 10 new directors entered their work for the New Director Lotus Award.
No Grand was awarded. No Golds were awarded.
- SILVER: THE ROAD NIO W, SHANGHAI SILVER
- BRONZE: | WANT TO HEAR SOMETHING NEW?!, EPIGAMIA THE WOMB, entered by MUMBAI CHROME PICTURES MEDIA LLP, MUMBAI
- FINALIST: EAT YOUR FISH, PETRONAS KANCIL AWARDS MALAYSIA 2022, GRAPH STUDIO SDN BHD, KUALA LUMPUR
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