AdFest has announced the winners of the AdFest 2020 Lotus Awards at an online ceremony Monday February 15. The 60 judging process, involving 60 jurors, was led by Grand Jury President, Judy John, global chief creative officer at Edelman, Toronto.

Vinit Suraphongchai, chairman of AdFest, commented, “After a turbulent year, it was wonderful to come together again as an industry – albeit virtually – to celebrate ground-breaking ideas. Our jury was looking for ideas with innovative thinking at the core, along with powerful brand messages with strong impact.  It is no easy feat to win a Lotus trophy: all winners should be very proud.”

Jimmy Lam, president of Adfest, added, “We would like to thank our all-star jury for their dedication to judging these awards, along with everyone who has waited so patiently for these results after a long postponement. All winning work proves the power of creative problem solving and the diversity of ideas in our region. Congratulations to all winners.”

ADFEST’s highest accolade is the Grande trophy. There were 11 Grande winners at ADFEST 2020:

• Brand Experience Lotus Grande: Foxtel Grave of Thrones campaign by Revolver, Sydney and DDB Sydney, Sydney

• Design Lotus Grande: Mori Building’s Mori Building Brand Movie Designing Tokyo by Dentsu Creative X Inc., Tokyo and Dentsu Inc., Tokyo
• Digital Craft Lotus Grande: Amazarashi’s The Dystopia Experience by Six Inc., Tokyo, Hakuhodo Inc., Tokyo and Hakuhodo Kettle Inc., Tokyo
• Direct Lotus Grande: NRMA Insurance NRMA Safety Hub by CHE Proximity, Melbourne

• Film Craft Lotus Grande: Mori Building’s Mori Building Brand Movie Designing Tokyo by Dentsu Creative X Inc., Tokyo and Dentsu Inc., Tokyo
• Film Lotus Grande: DB Export’s I’m Drinking it for You by Colenso BBDO, Auckland

• INNOVA Lotus Grande: Tuna Scope for Sojitz Corporation by Dentsu Inc., Tokyo
• Mobile Lotus Grande: Amazarashi’s The Dystopia Experience, by Six Inc., Tokyo, Hakuhodo Inc., Tokyo and Hakuhodo Kettle Inc., Tokyo
• Outdoor Lotus Grande: ANZ Bank Australia’s Signs of Love, by Revolver, Sydney and TBWA\Melbourne, Melbourne
• Print & Outdoor Craft Lotus Grande: Chupa Chups A Sweet Escape Campaign: Homework/Music/Tidy-Up by Cheil, Hong Kong and Illusion CGI Studio, Bangkok

• Grande for Humanity: A Team of One for Tencent Foundation’s China Organ Donation by Loong, Beijing.

AUDIO LOTUS (61 entries, 2 Silver and 2 Bronze winners, but no Gold or Grande winners)

BRAND EXPERIENCE LOTUS (1 Grande, 5 Gold, 4 Silver and 5 Bronze winners)
Gold Winners are:

• TBWA\Hakuhodo, Tokyo (x2): Para Ping Pong Table’s The Most Challenging Ping Pong Table and The Restaurant of Mistaken Orders campaigns
• Revolver, Sydney and TBWA\Melbourne, Melbourne: ANZ Bank Australia Signs of Love
• Loong, Beijing: Tencent Foundation’s China Organ Donation A Team of One
• McCann Worldgroup, Tel Aviv: IKEA ThisAbles.

BRANDED ENTERTAINMENT LOTUS (132 entries. 1 Gold, 7 Silver and 3 Bronze Lotus awards, but no Grande awarded in this category).

Gold Winner is:

• TBWA\Hakuhodo, Tokyo: Para Ping Pong Table’s The Most Challenging Ping Pong Table.

DESIGN LOTUS (174 entries. 1 Grande, 3 Gold, 6 Silver and 10 Bronze Lotuses)

Gold winners are:

• Dentsu Inc., Tokyo won two Gold trophies for The One Show 2019 Exhibition in Japan Creativity, Uncaged.
• McCann Worldgroup, Tel Aviv : IKEA ThisAbles.

DIGITAL CRAFT LOTUS (74 entries. 1 Grande, 2 Gold, 1 Silver and 11 Bronze).
Gold winners are:

• McCann Worldgroup Hong Kong, Hong Kong: Cigna’s See Stress Differently
• Dentsu Inc., Tokyo: Tuna Scope for Sojitz Corporation

DIGITAL LOTUS (118 entries. 4 Silver and 2 Bronze Lotus awards. There was no Gold or Grande awarded)

DIRECT LOTUS (143 entries. 1 Grande, 4 Gold, 2 Silver and 10 Bronze winners.) 

Gold winners are:

• CHE Proximity, Melbourne (x2) for NRMA Insurance NRMA Safety Hub, (x1) for RACV Cover for their Overconfidence
• Accenture Interactive China, Shanghai: KFC’s Pocket Franchise
• Leo Burnett, Mumbai, India: HDFC Bank #StopMithani.

eCOMMERCE LOTUS (16 entries. 1 Gold and 1 Silver winner but no Grande Lotus)

Gold winner is: 

• BBDO Bangkok, Thailand for the JD Central Valentine’s Day Campaign, Targeted Gift.
  
  EFFECTIVE LOTUS (50 entries. 2 Gold, 3 Silver and 1 Bronze winners. There was no Grande)
  Gold winners are:
• Loong, Beijing: Tencent Foundation’s China Organ Donation, A Team of One
• Dentsu Inc., Tokyo : Tohoku Shinkansen, Get back, Tohoku! 

FILM CRAFT LOTUS (269 entries. 1 Grande, 4 Gold, 11 Silver and 16 Bronze Lotus awards.)

Gold winners are:

• Dentsu Creative X Inc., Tokyo for Mori Building’s Mori Building Brand Movie Designing Tokyo
• Grey Japan, Tokyo: WildAid’s Hankograph
• Dentsu Inc., Tokyo: Panasonic Corporation Mr. Oil
• 116 Pictures, Ho Chi Minh City and The Purpose Group, Ho Chi Minh City: The Coffee House 2 Letters – TET.

FILM LOTUS (272 entries. 1 Grande, 3 Silver and 3 Bronze winners)
Gold winner is:
Choojai and Friends, Bangkok  for Night Night’s Bad Genius -Watch to Sleep version.

INNOVA LOTUS (38 entries. 1 Grande and 6 Gold Lotus awards.)
Gold winners are:

• Dentsu Inc., Tokyo: Tuna Scope for Sojitz Corporation
• BBDO Bangkok, Bangkok: Homepro, 7:1 Furniture Collection
• McCann Worldgroup, Tel Aviv: IKEA, ThisAbles
• Innocean Worldwide, Seoul: Hyundai Motor Group, The Quiet Taxi
• ADK Creative One Inc., Tokyo: Ory Laboratory, Avatar Robot Café
• Havas Ortega, Manila: City of Valenzuela, Project Save.

LOTUS ROOTS (90 entries. 3 Lotus Roots winners awarded, but no Grande winner)
Ted Lim, an independent creative consultant based in Singapore and Malaysia explained, “The Lotus Roots award is unique to ADFEST. The work awarded has to demonstrate a cultural relevance that is unique to its place of origin. Entries from Japan should taste like wasabi, work from Thailand should smell like Tom Yum.”

Lotus Roots winners are:

• Geek Pictures Inc., Tokyo and Hakuhodo DY Media Partners Inc., Tokyo: RCC Broadcasting’s Relief Drama
• TBWA\Sri Lanka:  Aura’s Aura Incense Barricade
• Dentsu Inc., Tokyo:  Euglena’s The Last Day of Sushi.

MOBILE LOTUS (74 entries. 1 Grande, 5 Gold, 5 Silver and 7 Bronze)

Gold winners are:

• Dentsu Inc., Tokyo (x2) foer Sojitz’s Corporation Tuna Scope
• CHE Proximity, Melbourne: NRMA Insurance NRMA Safety Hub
• McCann Health Shanghai, Shanghai: GlaxoSmithKline Breath of Life
• Leo Burnett Israel, Tel Aviv: K’s Galleries Eva Stories.

NEW DIRECTOR LOTUS (17 entries in this category. 1 Silver and 2 Bronze winners)  

OUTDOOR LOTUS (143 entries. 1 Grande, 1 Gold, 3 Silver and 3 Bronze)

Gold winner is:

• Cheil, Hong Kong for Chupa Chups A Sweet Escape Campaign: Homework/Music/Tidy-up.
  
  PR LOTUS (172 entries. 4 Gold, 7 Silver and 7 Bronze winners, but no Grande)
• Gold winners are:

• Dentsu Inc., Tokyo : Kissme, We’re hiring… based on looks!
• TBWA\Sri Lanka, Colombo: Aura’s Aura Incense Barricade
• Loong, Beijing: Tencent Foundation’s China Organ Donation, A Team of One
• Leo Burnett, Mumbai: HDFC Bank, #StopMithani.

PRESS LOTUS (58 entries. 1 Gold, 2 Silver and 1 Bronze winners, but no Grande)

PRINT & OUTDOOR CRAFT LOTUS (105 entries. 1 Grande, 2 Gold, 7 Silver and 6 Bronze)

Gold winners are:

• Illusion CGI Studio, Bangkok: Chupa-Chups Homework for Illustration
• Cheil, Hong Kong: Chupa Chups A Sweet Escape Campaign– Homework/Music/Tidy-up for Use of Illustration

Find the complete list of ADFEST 2020 Grande, Gold, Silver and Bronze winners here.