For a radio station, being in the centre of current culture isn’t an add-on. It’s essential. Amman agency, Adpro& Group has created a relaunch campaign for radio station, BeatFM, that sits deep inside current culture – giving music a new perspective. It takes the names of popular songs and assigns emotional and behavioural side effects to them. The campaign celebrates the side effects of the songs shaping culture now.
The campaign, Stand Effects, brings awareness to the truth that today’s music doesn’t just play in the background, it actively influences how people feel, think, and behave. While other stations advertise their “best hits”, BeatFM invites listeners to “get your hit”. The message is that BeatFM understands how music shows up in people’s lives.
