Fisher & Paykel has appointed Affinity as its full-service strategic media and digital agency across its entire suite of products, with a spend of approximately AU$5m.

Affinity won the contract after a successful pilot conducted in Fisher & Paykel’s in-home service division that delivered an immediate uplift and cost saving of 600%.The agency also impressed by demonstrating its ability to navigate the increasingly competitive retail world using media as a source of business intelligence rather than a buying function.

Helping its status and/or Fisher & Paykel’s confidence in the agency’s abilities, no doubt, is that Affinity was named the most effective digital agency in Australia in the WARC Global Index 2019, for the third consecutive year.

Richard Babekuhl, head of marketing at Fisher & Paykel, commented, “Fisher & Paykel is undergoing an exciting time of transformation as we close in on achieving our objective of the #1 premium appliance brand. We needed a proven performer in marketing effectiveness to unlock our full potential, particularly with an incredible pipeline of new products and industry-leading website to launch in the coming months. We know we’ve found that progressive, results-driven partner in AFFINITY, and we look forward to seeing similar results to the successful pilot with our total media investment.”

Luke Brown, chief executive officer of Affinity, commented, “From the get-go, we knew we were like-minded thinkers wanting to use the power of media intelligence to grow brand reputation whilst ensuring we improve the bottom line.”

Brown added, “It’s an absolute privilege to be able to help strengthen such an iconic brand in a demanding market place. We love the challenge and are thrilled to have already added significant measurable value to the business with our first few initiatives.”