People love fries wherever they live in the world and whether they call them fries, frites or chips. Sauce with fries is a universal bonus.
According to a global study commissioned by condiment connoisseurs, Heinz, 9 in ten(95%) of people simply refuse to eat one without the other. With so much significance placed on sauce, it comes as no surprise that 84% of sauce superfans are often left feeling ‘fries-trated’, when they can’t get a decent dollop of sauce on each fry. Fried potatoes come in many different shapes and sizes, but due to the French Fry’s classic, long, thin style, it becomes problematic for those who want to prioritise sauce over potato, due to their slender frame and limited surface area.
With a whopping 4.5 billion French Fries eaten every single year worldwide, Brazilian ad agency, Africa, decided to help Heinz put an end to sauce suffering during National Fries Day, celebrated in the US on July 13, by unveiling a new solution, Heinz Spoon Friez.
Heinz Spoon Friez are made out of potato and resembling the same shape of a traditional spoon. The potato ‘bowl’ head allows sauce superfans to scoop more of the Heinz condiment of choice. The campaign has been picked up in the US, UK, Germany, Spain, Italy, Netherlands, France, UAE, Saudi Arabia, Egypt, China and Japan.
@heinzuk Are you ready for Spoon Friez?! #chips #ketchupheinz #foodtiktok ♬ Street Food Funk – Full – FrequentlyAskedMusic
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Credits
Client: Kraft Heinz (Tomato Ketchup & Mayonnaise)
Client Team: Cristina Kenz, Andre Fernandes, Thiago Rapp, Hannah Winterbourne
Agency: Africa
CCO: Sergio Gordilho
ECDs: Felipe Cury, Philippe Degen, Raphael Quatrocci
Creative Directors: Henrique Martins, Marcelo Bruzzesi
ACDs: Leandro Vilas, Yan Prado
Creative Team: André Choairy, Rafael Teixeira, Bruno Antunes, Leandro Vilas, Yan Prado
COO: Carolina Boccia
Client Services: Heloisa Pupim, Ana Andrade, Laura Nagem
Planners: Aldo Pini, Fernanda Valéria, Douglas Avezum
PR (Africa): Carina Miranda
Agency Producers: Rodrigo Ferrari, Mariana Hermeto, Felipe Telles
Production Company: Hogarth
Director: Tim James Browne
Executive Producers: Rebecca Bermingham, Agnes Jarek
DOPs: David Meadows, Emma Pounds, Daniel Stoker
Post-Production Coordinator: Barry King
Post-Production: Brendan Buckingham
Editing: Merethe Rosvold
Sound Production: David Gritzman & Sam Cross
Casting: Belinda Norcliffe, Jessica Giuffre, Ning Lu, Alexander Ballanger, Andrew Boateng
Hair & make-up: Amanda Linke
Stylist: Sophie Surridge (prop styling and clothing)
Sound: Christopher Wright
Food Stylist: Alyssa Owens
Digital Technician: Luke McCarthy
Playback: Alex Bates
Focus Puller: Frankie
Gaffer: Tristan Hutchinson
PR agency: Wonderland Communications
Senior Consultant: Jasmin Hannington
Senior Consultant: James Rich
