What a clever way to promote the advantage of pocket books. Didn’t you also just think, “I really should read more”? And what a brilliant example of classic print advertising. The campaign, for L&PM books, is by Brazilian agency, Africa.
Credits
Agency: Africa
Chief Creative Officer: Sergio Gordilho
Creative Director: Bruno Valença, Rafael Campello & Sergio Gordilho
Copywriter: Daniel Neme & Felipe Silva
Art Director: Fábio Has & Raynier Santos
Production Coordinators: Monique Lopes Lima, Juliana Leite & Isabela Levy
Client Services: Julia Newman
Media: Luiz Fernando Vieira, Francisco Custodio, Willian Aveiro & Bianca Navega
Photographer: Platinum
Print Producers: Carla Lustosa & Fernanda Badan
Art Buyer: Carmen Castillo & Natasha Latronico
Contortionists: Joao Oskar & Silva de Souza
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