The AICP Awards understands your pain as a creative. It has produced a series of so very relatable short films starring “Vincent van Gogh” and “Frida Kahlo”, both of whom have to suffer a barrage of hilariously awful feedback.

The two films promoting the awards, and announcing the extended deadline, remind their audience (you), that “It’s hard to make museum-worth art. It’s harder to make museum-worthy ads.” The AICP Awards’ stand incentive, of course, is that winning work joins the film archive at MoMA.

The films were directed by O Positive’s Brian Billow, with creative concepts and consultation by creatives from BBDO, led by Chris Beresford-Hill, chief creative officer of the Americas, and editorial from Cutters.

The AICP Awards comprises three competitions – The AICP Show: The Art & Technique of the Commercial, The AICP Next Awards, and the AICP Post Awards.

Entries are open until March 12 at 11:59pm PT. To be eligible, work must have first aired or launched between March 13, 2023 and March 11, 2024. Find full entry details here. 

The results of each show will debut during AICP Week in New York, June 4-6, and be featured at a gala celebration at The Museum of Modern Art on June 6, 2024. Winning work will remain on exhibition at MoMA. View individual work, and each year’s shows in their entirety, on the AICP Awards Archive website.