Air New Zealand has produced some wild and wonderful safety videos. It has even produced The Most Epic Safety Video Ever Made (self-named). Now it has produced the most environmentally conscious safety video ever made.
The new video, A Journey to Safety, by Pitchblack Partners blends information about New Zealand’s wildlife conservation projects and safety instructions, all wrapped up in a heartstring-tugger about a young girl, who transports a lost takahē to his new home in a flying treehouse, with help from Air NZ and the Department of Conservation.
Rising star, Lily Roebuck, plays the girl, Janey, with supporting stars Toki; DOC ranger, Jerry Henry-Finch; Air New Zealand crew members, Danielle Griffioen, Henry McIntyre, Shelly Pretorius and Jordan Young; children of Air New Zealand employees and Mr. T, a CGI takahe. New Zealand’s tourist-magnet landscape also gets a starring role.
A Journey to Safety supports Air New Zealand’s eight-year partnership with New Zealand’s Department of Conservation, which has helped 3200 threatened species find safe havens. It also recognises the large number of wildlife species moving towards extinction. New Zealand has already lost 50 species since humans arrived there and up to 25 million native birds are killed annually by introduced predators.
Air New Zealand global brand and content marketing manager, Jodi Williams, commented, “Our safety videos have collectively generated more than 180 million views over the past decade, so what better medium to shine a spotlight on New Zealand’s biodiversity crisis.”
Nicola Toki, Department of Conservation threatened species ambassador, added, “Protecting our native taonga is a massive challenge, but one all Kiwis and businesses can be part of, by doing things like purchasing backyard traps and getting behind their local community groups.”
Credits:
Creative Agency: Pitchblack Partners
Production Company: Jetblack
Director: Josh Frizzell @ Eight
DOP: Darryl Ward
Editor: Tim Mauger
Animation: Toybox
Sound: Franklin Road
Music: Mahuia Bridgeman-Cooper
Client: Air New Zealand
General Manager Global Brand and Content Marketing: Jodi Williams
Senior Manager Brand Marketing: Erica Beagley
Brand Marketing Manager: Grace Blewitt
Senior Manager Content Marketing: Maria Ryan-Young
Content Delivery Manager: Saffron Jackson
Social Media Specialist: Nat Johnson
