7-Eleven is making a playful comment on the fact that so many people in Europe (still in lockdown) are spending all day in their jammies. It has launched a range of pyjamas. The pyjamas, an idea by Åkestam Holst introduces 7-Eleven’s 24-7 breakfast in Sweden.
The limited edition pyjamas are 100% cotton and feature stripes in 7-Eleven’s orange and green colours.
“More and more people spend most of their time at home and for many, pajamas have become loungewear,” stated Anna Maria Carnemark, 7-Eleven marketing director Sweden. “With the pyjmas we wanted to pay tribute to a second as well as a third and fourth breakfast by serving the best meal of the day—all day.”
The pyjamas were designed in Sweden and produced in Europe. They come in two sizes, medium and large and are available at all 7-Eleven stores in Sweden for SEK 299 (AU$45).
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