Apple has teamed up with a Swedish telco, Telia, for a new campaign, and Åkestam Holst NoA has created a humorous “Hollywood” parody of the making of a Hollywood western. With a wildly unexpected suspense-trigger – a killer bear. The irresistibly funny spot features Swedish Hollywood star, Jens Hultén, known for his roles in Mission Impossible and James Bond…

…and shows off the abilities Apple iPhone 16 Pro’s 4k slo-mo.

The killer bear spot was directed by Danish filmmaker, Torben Kjelstrup, and produced by Immigrant.

Credits
Clients: Telia & Apple
Creative Agency: Åkestam Holst
Art Director: Johan Landin
Copywriter: Johannes Ivarsson
Agency Producer: Leila Widgren
Account Director: Caroline Sjöström

Production Company: Immigrant
Director: Torben Kjelstrup
Executive Producer: Phie Hansen
Director of Photography: Snorre Ruhe @Mystic
Casting: Ditte Kiel @Kiel Casting

Service Production Company: Sparky Films
Service Executive Producer: Marchant Bellingan
Producer: Diwan De Beer
Production Manager: Adali van Dalen
1st AD: Westley du Rand

Editor: Robin Siwe @ArtOfficial
VFX: Globetrotter Studio
VFX Supervisor: Andre Pulcino
Colour: Chemistry
Colourist: Nurali Kushkov
Sound Production: Gangsters & Chemistry
Sound Design: Kevin Koch
Music: Benjamin Storm Engelshard, Upright Music