It has been a decade since the Harlem Shake, Mannequin Challenge and Bottle Flip Challenge became time-wasting trends. IKEA Sweden has suddenly taken them up.
The attempt to revive long-dead viral trends (in the daggiest way possible) ties in with the launch of IKEA’s loyalty program – at last. The idea is that it’s “never too late”.
The campaign by Åkestam Holst NoA is a clever way to give a new loyalty program impact in a world full of loyalty programs that got there first (second, third…and four hundred and ninety-ninth). IKEA has just launched a points system for its Ikea Family members program in Sweden and intends to make it global by the end of the year.
The campaign is running online and in social media.
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