Sorbent toilet tissue doesn’t have a fluffy puppy. Coy euphemisms have never been its thing; the brand has always been a little more direct in communicating what it’s about. Now with new agency, Akkomplice, on board, the brand’s humour and its directness have both gone up a delightfully giant notch.

Akkomplice has brought Sorbent back to Australian screens with the promise that the brand is Behind Every Great Australian and a 60-second spot whose humour features actual toilets and moments of relatable need captured by Sweetshop director, Trevor Clarence.

The work is the first for Sorbent from Akkomplice after it was appointed lead strategic and creative partner following a competitive pitch.

Credits:  

Client: Sorbent Paper Company
Client Team: Jo Semidang, Citra Yunika, Daniel Coleman, Berend Pilon

Creative Agency: Akkomplice
Agency Team: Kenny Hill, Glenn Dalton, Victoria Concha, Soraya Darwish, Lee Spencer

Production Company: The Sweetshop
Director: Trevor Clarence
Producer: Nicole Crozier
Managing Directors: Edward Pontifex & Greg Fyson
DOP: Crighton Bone
Art Director: Jon Dowding

Editing & Post Production: The Editors
Post Producer: Rita Gagliardi
Editor: Stu Morley
Colourist: Ben Eagleton
Online Artist: Stu Cadzow
Sound Mix: Bang Bang Studios
Sound Producers: Polly McGregor & Holly Dee
Sound Engineer: Sam Hopgood
Music Studio: Rumble Studios
Composer: Jeremy Richmond
Casting Director: Danny Long Casting
Media: Hot Glue