AKQA and Ovum have formed a strategic partnership to use AI to help women manage their health, combining Ovum’s intelligent health platform with AKQA’s creativity and innovation.
Founded by Dr Ariella Heffernan-Marks, a former medical doctor turned entrepreneur, Ovum was created to help women take control of their health and wellness journey. The Ovum app acts as an AI companion – collating symptoms, tracking cycles, integrating wearable data, uploading medical records, and providing insights to help women make informed decisions about their wellbeing. The app also collects longitudinal data sets that help to address the gender health gap.
Ovum has engaged AKQA Australia to help elevate the brand, including driving consumer adoption and inspiring product trial and consideration in the market. The agency will partner with Ovum to develop creative concepts in digital, PR and social. The partnership will kick off with a major brand moment on International Women’s Day 2026.
Justine Leong, managing director at AKQA Australia, stated, “Our partnership with Ovum is deeply aligned with AKQA’s values of empowering women through creativity and innovation,” Leong said. “It’s also a powerful moment for our team – led by our Chief Creative Officer Tara McKenty and an incredible group of female creatives – to collaborate on a product that directly advocates for women’s health.
“Ariella and the Ovum team share our appetite for bold, purpose-driven work. Together, we want to evolve a brand that not only grows but reshapes what femtech can mean for women everywhere.”
Stefanie DiGianvincenzo, chief marketing officer of Ovum, added, “AKQA’s strategic and creative approach matches our ambition to help women in a way that feels both intelligent and emotional,” DiGianvincenzo said. “The team understands our purpose – to empower women through data, empathy, and design – and they share our vision to make Ovum a trusted companion in every woman’s health journey.”
l-r: AKQA managing director, Justine Leong; Ovum’s Dr Ariella Heffernan-Marks & Stefanie DiGianvincenzo;AKQA chief creative officer, Tara McKenty.
