If you’re a Millennial, your Timberlands are your ticket to cool. DJ Khaled is the name to drop. And the 80s have changed their “so yesterday” status to “trending”.

AKQA was put the three together in a mobile game with US sports retailer, Champ Sports (a subsidiary of Foot Locker). That’s a win-win-win-win for the retailer.

Secure the Bag is an 80s-style mobile video game you play with DJ Khaled to win the latest Timberland boots.

It’s motivated by by DJ Khaled’s legendary keys to success, but  clearly, it has its own keys to success in place already.

The idea is to manoeuvre DJ Khaled on his jet ski along a narrow road inspired by the Super Mario Brothers game. Players have to jump over environmental evils such as lava and distractions such as hip-hop dinosaurs and Veloci – rappers characters while capturing energy boosters to get to the next stage of the game including the Timberland boot.

Throughout the game, DJ Khaled encourages users with his signature slogans like “Watch Out For They!” and “Major Key Alert!”, as well as some new ones, “They Don’t Want You To Have Timbs!”, “The key is to make it!” and “When You Think You’re Going Hard… Go Harder!”

The game navigates players through various periods in history, all set in Miami, Florida, to help DJ Khaled collect Timberland Boots via methods such as jumping on enemies or attacking them with his smartphone camera flash.

Once users have finished playing the game, they’re encouraged to screenshot their high scores and post them on social media channels with hashtag #STBChallenge.

Additionally, a Timberland x DJ Khaled collaboration launches in-store and online at Champs Sports on January 25, 2017.

Play the game here.