We have all heard the warnings about the world’s endangered species. They’re regular features of news reports in the press and on TV. We’re asked to do more (but how?), care more (is that possible?) and give more (but to whom?)
AKQA has cut through the clutter for World Wildlife Fund Canada. The partners have created a limited-edition range of jigsaw puzzles, the purchases of which fund WWF-Canada’s critical conservation work. The campaign for National Panda Day is made up of four Endangered Pieces puzzles, that contain only as many pieces as animals left in the wild. The giant panda puzzle, thanks to successful conservation actions taken over the last three decades, is the largest one, with 1,864 pieces. The Sumatran tiger puzzle is 400 pieces, the pygmy three-toed sloth is 79 pieces, and the Southern Resident killer whale, an icon of the Pacific coast, has just 73 pieces. (Each puzzle also suitable for a different ability and age group).
The family-friendly puzzles also trigger conversations about the perilous state of the world’s wildlife and provide an easy understanding of how numbers are dwindling in the wild.
The campaign is being supported on the WWF Canada website.
Mark Charles, WWF-Canada’s vice president of marketing, stated, “We know the planet is in crisis, and the window to keep temperature rise below 1.5 degrees and avoid the extinction of at-risk species is closing. But there is still time to reverse the path we are on if we act now, with the right conservation actions in the right places. Proceeds from Endangered Pieces will advance our ambitious plans to restore nature and safeguard wildlife. We are working hard to ensure that as this initiative grows, the number of pieces in each puzzle will grow as well.”
Ajaz Ahmed, AKQA chief executive officer, added, “The devastating decline and degeneration of biodiversity is a calamity that is not going to resolve itself. We are collectively responsible for this reckless environmental disaster where indifference is a fatal crime. If humans are the primary cause of destruction and loss, then humanity can be the facilitators of renewal and protection. No action is too small, and no action is too late. We are deeply grateful to everyone who supports WWF and the Endangered Pieces project to help reassemble and restore the natural world.”
