AKQA has opened its call for entries for the 12th annual Future Lions competition, the official Cannes Lions International Festival of Creativity global student competition.

Over the past decade, Future Lions has launched the careers of more than 70 of the world’s best creatives.

This year, it is asking students to look Beyond what’s expected to create the future.

The brief is to connect audiences to an idea from a global brand in a way not possible three years ago. There are no boundaries or restrictions on which industries or media are chosen. The deadline for entries is April 12, 2017 at 18:00 BST/1:00 pm ET/10:00 am PT.

For the fourth year in a row, Google is the official partner of the Future Lions competition.

The five winning ideas will be celebrated on stage at Cannes Lions on June 21, 2017 in the Debussy Theatre at Les Palais des Festivals. The winners will receive the prestigious Future Lions trophy, and full access to the Festival.

As well, the school with the highest number of shortlisted entries will be recognised as the Future Lions School of the Year. This honour has gone to Berghs School of Communication in Stockholm, Sweden for the last three years.

Here are last year’s five Future Lions winning ideas:

AKQA managing director, Sam Kelly, commented, “The future has an entrepreneurial mindset and an imagination with no boundaries. Future Lions encourages those to go beyond the realms of the impossible.”

To learn more about the 2017 Future Lions competition and how to enter, please visit futurelions.com.