The last Christmas story of the year has all the classic elements that make these stories matter. Friendship and human connection come to the fore through the wonders of imagination and Christmas magic. The Discovery, AlmapBBDO’s Christmas story for Latin American insurance group, Bradesco Seguros, follows a shy little girl who finds a magic pencil. She starts drawing beings that come to life. And they start keeping her, and others, company. It’s a narrative that illustrates symbolically how caring and empathy can transform lives.
The campaign reinforces the company’s stance as a partner who’s always there, and that message is underscored by James Taylor’s heartwarming classic, You’ve Got a Friend.
“We believe that humanised campaigns have the power to genuinely move people, with a light touch. The Discovery is an invitation to reflect on the importance of empathy and friendship, and on being present in other people’s lives, which the Bradesco Seguros Group strives to do every day with our clients. We want the film to touch people’s hearts; we hope people identify with the film and share it around as a caring gesture at this special time of year,” stated Alexandre Nogueira, director of marketing at the Bradesco Seguros Group. “As we’ve said in our recent campaigns, insurance is a friend who’s got your back in uncertain times.”
The campaign will be screened nationally across a variety of media, including all major communications channels, focusing on reach and strengthening brand perception.
Credits:
Creative Agency: AlmapBBDO
President & CEO: Filipe Bartholomeu
CCO: Pernil
VPs of Creative: Fernando Duarte & Henrique Del Lama
Creative Directors: Daniel Chagas Martins & Igor Cabó
Creatives: Fernando Sau & Alexandre Freire
AV Production: Diego Villas Bôas, Charles Nobili, Rita Costa & Giuliano Springhetti.
COO: Rafaela Alves
Client Service: Maysa Oliveira, Daniela Teixeira, Ricardo Palazzin, Fernanda Tognozzi, Karina Cabral, Lu Fonseca, João Haack & Ana Medeiros
Community Manager: Nayara Carvalho
CSO: João Gabriel Fernandes
Planning: Rafael de Andrade, Bruna Trevizan Pinge, Henrique Oliveira, Larissa de Souza Simoes & Lucas Carvalho de Souza
Media: Mel Carvalho, Leonardo Barbieri Montuori, Diego Bonatti Toledo, Isabella Rosati, Fernanda Mariano, Matheus Correia, Beatriz Buosi, Beatriz Lima & Bruna Farisco
Art Buyers: Tereza Setti and Flávia Padrão
Photographer: Mariana Valverde
Stills Production: 21 Sun Productions
Photo Assistants: Roberta Tucunduva Assad & Thiago Antonovas
Photo Production Coordinator: Gabriela Assunção Silva
Photo Executive Producer: Carlos Eduardo Schmidt Belchior
Print Producer: José Roberto
Print Production Coordinator: Rose Ribeiro
Final Art: Triple A
Revision: Eliana Pavan
Film Production: Immigrant
Director: Rodrigo Saavedra
1st AD: Mayra ferro
2nd AD (pre-set): Vinicius Comin Pecine
2nd AD: Rodrigo Branco Bontempo Vasconcelos Gomes
Executive Producers: Guilherme Passos & Rebeca Broncher
Production Manager: Ana Luiza França
Post-Production Coordinators: Rafael Malavasi & Lunna Tourounoglou
Finishing: Raphael Bonato
Editor: Marcelo Vogelaar
Assistant Editor: Samuel Chuengue
3D & VFX: Nash
Colourist: Fernando Lui
Audio Production: Cabaret
Musical Production: Leticia Medeiros
Executive Producer: Guile Oliveira
Client: Bradesco Seguros
Client Approval: Alexandre Nogueira, Ana Claudia Frighetto Gonzalez, Carla Zavarize, and Adriana De Alcântara Pacheco
